What We Learned From Analyzing 1.4 Million Featured Snippets
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
Simply the Best: 2016's Top Content from the Moz Blog
With every click, visit, thumbs-up, and comment, you voted for the best Moz Blog content of 2016. Revisit your favorite posts and check out what you might have missed throughout the year!
SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention
On-site search is a lucrative opportunity for your site, but the vast majority of companies ignore it. Find out what you can do to better understand SEO's younger sibling and apply your learnings effectively.
How to Kickstart an SEO Audit for Your Startup
It's incredibly important to consider SEO when launching a startup. In this Whiteboard Friday, Rand shares how to kickstart a comprehensive SEO audit for your new business's site.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
27 Big Updates & A Peek at the Future: Moz Pro's 2016 Retrospective
Rediscovering our love for SEO, we made 27 impactful updates to Moz Pro in 2016 that will revolutionize how you do search engine optimization. Read on to see what you may have missed and get a sneak peek at what's to come!
How to Craft a Remarkable SEO Strategy for 2017
From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.
How to Improve Your Site's Performance When Using GIFs
We all love animated GIFs, but they can cause serious page speed issues on your site. Learn the best modern techniques for optimizing GIFs and improving your site's performance.
Featured Snippets: From Start to Finish
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
SEO and Digital Trends in 2017
2016 was an intense year, especially when it came to SEO and Google in particular. Gianluca Fiorelli predicts trends for 2017 based on evidence of what we've seen come to pass.
SEO for .edu Sites: How to Defeat 7 Common Problems
Educational sites can constitute an SEO mess that seems impossible to untangle. Use these smart content marketing solutions from Syl DeLeon to show your .edu site who's boss.
Tactical Keyword Research in a RankBrain World
RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
Featured Snippets: A Dead-Simple Tactic for Making Them Stick
If your brand is hoping to earn a featured snippet, develop a strategic mindset, one that focuses as much on keeping the snippet as it does on acquiring it.
The Battle for Traffic: Organic SEO vs. Social Media Marketing
It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
How to Rank on Google Home
Google Home is a single-result search device, with answers driven by featured snippets. Here are six examples of how featured snippets translate into voice answers.