What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Rediscovering our love for SEO, we made 27 impactful updates to Moz Pro in 2016 that will revolutionize how you do search engine optimization. Read on to see what you may have missed and get a sneak peek at what's to come!
From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.
We all love animated GIFs, but they can cause serious page speed issues on your site. Learn the best modern techniques for optimizing GIFs and improving your site's performance.
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
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2016 was an intense year, especially when it came to SEO and Google in particular. Gianluca Fiorelli predicts trends for 2017 based on evidence of what we've seen come to pass.
Educational sites can constitute an SEO mess that seems impossible to untangle. Use these smart content marketing solutions from Syl DeLeon to show your .edu site who's boss.
RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
If your brand is hoping to earn a featured snippet, develop a strategic mindset, one that focuses as much on keeping the snippet as it does on acquiring it.
It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
Google Home is a single-result search device, with answers driven by featured snippets. Here are six examples of how featured snippets translate into voice answers.
SEOs rely on data more than ever, and it seems Google is obscuring, blocking, or removing it at every opportunity. But there is hope, and we call it clickstream data.
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
Technical SEO is more complicated and more important than ever before, while much of the SEO discussion has shied away from its growing technical components in favor of content marketing. Mike King makes a compelling case for exactly why and how a returned focus on technical SEO will rejuvenate and revolutionize the search game.