What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
24th of April will be remembered by many webmasters who on that day noticed a dramatic traffic downfall by 30-70%. This was caused by the new anti-spam algorithm by Google which was mentioned by Matt Cutts in the official Google Blog for webmasters. Since then quite a bit of time has passed and statistical data, successful and unsuccessful cases, along with some answers...
Let's start by level-setting expectations right away: this post has very little to do with actual SEO implementation. You won't find any performance tips here, analytics hacks, nor war stories with technological terrors and the people who engineer them. If that's what you're looking for, there are several...
On July 9th, a good friend of mine reached out to me with a problem. As a very risk-averse webmaster, he constantly plunges into the numbers, especially anchor text diversity, in order to make sure his site is as penalty-proof as possible. The latest updated data in SEOmoz's MozScape revealed a massive shift towards anchor text over optimization for several primary terms. It took only a few minutes to identify the culprit.
I wouldn’t say Google is the “enemy”, but all too often they’re far being from a friend. Understanding Google and understanding yourself will set you up to avoid catastrophe.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Hang tight, folks! Before we get into the whooo-done-it part of this post, here's a basic illustration of how URL shorteners work.....
Google's Penguin update has caused near-hysteria over negative SEO. While negative SEO is very real, it's also very rare. Learn how to spot the warning signs and when to worry.
A comprehensive Excel spreadsheet template that can be easily duplicated and handed off to an outsourcer for webmaster outreach to get links removed.
One of the best ways to achieve your goals in any field is to learn from those who have achieved success in your industry. I asked some of the top professionals and leaders in the SEO field to share their best advice for being successful in the SEO field. Here are their responses.
The ultimate goal for getting top rankings is not the rankings themselves, but actually getting more qualified traffic and from that, more sales, leads, subscriptions or whatever your macro conversion is...it’s not the higher organic position that gets the highest click share in SERPs. Not always, at least.
Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right. My name is Steve, and I'm an SEO audit junkie.
As almost anyone reading this post already knows, April 24, 2012 marked a big day in the search industry. Once the initial Penguin update was rolled out (please believe me this is only the beginning and there is much more to come) the SEO industry as we know it exploded in a flurry of fear and satisfaction. ...
The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, it's all about relevance. You need to take a look at every seemingly viable "SEO strategy" with this lens.
I recently survived a milestone - I've answered more than 1,000 SEO questions since our Q&A relaunch. These are 9 lessons that I've learned from those questions.
If the last few months of ranking changes have shown me anything, it's that poorly-executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well-intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey...