What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
To subdomain or not to subdomain, that is the question. Since my first days in SEO back in 2004, the subfolder vs. subdomain debate has echoed through nearly every site architecture discussion in which I have participated. This post walks through the logistics of a study to provide some resolution.
In August, Zoompf published new research showing a clear correlation between the web performance of "Time to First Byte" and Search Engine ranking. In this article, we explore this topic in more detail, including guidance on how you can improve your Time to First Byte.
![[Case Study] Payday Loan Penalty And The Road To Recovery](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-03-30-211121.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617138681&s=a2bcf67362034288b4e091b7f90908ff)
On July 3rd, Peachy.co.uk was penalized by the payday loan update, which resulted in a 81% loss in organic traffic. This blog explains how, within three weeks, we were able to lift the penalty and recover organic traffic.
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers. It's time to break down the silos and see the bigger picture.
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Filing a reconsideration request is so much more than writing a good letter. A good reconsideration request will have HUNDREDS Of hours of work behind it. In this article, I will detail exactly how to go through the process to create the perfect reconsideration request to get your website OUT of the penalty box.
Your web designer/developer isn’t necessarily going to remind you to put your remarketing tag on your new site, or update your destination URLs in your email marketing campaigns. Sometimes you only find out about these things weeks later, when you stumble across something broken, or when one of your customers alerts you to a problem. We’ve worked with many clients going through redesigns and have made this checklist as a resource to help you make sure your online marketing survives your site redesign.
It’s been three months since the good Mozzers allowed my SEO from a Newb’s Perspective to see the light of day, and I’m back for another round. Except now HappyBrooke has had a dose of reality.
Search engines call it different things, but we know they both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results. Knowing how this works can help our own SEO.
Semantic SEO through the adoption of structured data markup is becoming increasingly important for search engine visibility. What are the key issues for web publishers?
Online marketers are anxious to see how the recently announced Google Penguin 2.0 update will impact their website marketing. For people who don’t closely follow Google’s algorithm updates, Penguin updates look for unnatural link patterns that might be a signal of inappropriate SEO tactics. In my opinion, the guidance that Google provides around big updates is vague and difficult to interpret. As a result, many bloggers fan the flames by being deliberately provocative, trying to create a sense of panic and alarm to get attention. Creating panic around a Google update is pretty easy to do.
Data is everywhere, if you know how to access it. APIs (Application Programming Interfaces) are a powerful tool for data-driven content marketers, and this post is both an overview and mini-directory of the API world.
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
Battlefield control, offensive weaponry, opponent research, and more; in many ways, SEO can be compared to a real-time strategy video game. In today's post, learn how you can lean on your early gaming roots to benefit your grownup SEO initiatives.
On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google. This came completely out of the blue as we're a fairly small agency that has never taken part in any unorthodox link building techniques. Here's the story of what happened, and how we overcame the penalty.