A Week in the Life of 3 Keywords
If you watch your rankings closely, it's hard not to sometimes feel like Google is messing with you. Are they just injecting random change to keep SEOs busy? I try to put this to the test with two experiments.
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
Should Domain Authority Be Used To Determine Which Backlinks To Remove?
Since the infamous Penguin Update, many webmasters have been scrambling to remove backlinks Google may have penalized them for (a.k.a. high risk links, toxic links, bad links, etc.). But how do you determine which links are toxic and should be removed?
It's Search Marketing, not Search Listing, *&^&$%^!
Joost de Valk gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of the talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that mark.
Google's Disavow Tool - Take a Deep Breath
There's a new tool in the SEO utility belt - Google's link disavow. Like all powers, this one comes with responsibility. Learn how to tell if disavowal is a good fit for you and how to use this power wisely.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Exact Match Domain Playbook: A Guide and Best Practices for EMDs
Exact match domains have always been the source of a lot of contention among SEOs. For quite some time, EMDs have offered a competitive advantage for SEOs who understood how to use them.
Google Penguin Anti-Spam Algorithm. Testing and Analyzing.
24th of April will be remembered by many webmasters who on that day noticed a dramatic traffic downfall by 30-70%. This was caused by the new anti-spam algorithm by Google which was mentioned by Matt Cutts in the official Google Blog for webmasters. Since then quite a bit of time has passed and statistical data, successful and unsuccessful cases, along with some answers...
Lead from Within: 10 Strategies to Become a Successful In-House SEO
Let's start by level-setting expectations right away: this post has very little to do with actual SEO implementation. You won't find any performance tips here, analytics hacks, nor war stories with technological terrors and the people who engineer them. If that's what you're looking for, there are several...
To Catch a Spammer: Uncovering Negative SEO
On July 9th, a good friend of mine reached out to me with a problem. As a very risk-averse webmaster, he constantly plunges into the numbers, especially anchor text diversity, in order to make sure his site is as penalty-proof as possible. The latest updated data in SEOmoz's MozScape revealed a massive shift towards anchor text over optimization for several primary terms. It took only a few minutes to identify the culprit.
Owl.li Is Ranking Above My Own Page! What To Do? Whooo To Blame?
Hang tight, folks! Before we get into the whooo-done-it part of this post, here's a basic illustration of how URL shorteners work.....
Were You Hit by Negative SEO?
Google's Penguin update has caused near-hysteria over negative SEO. While negative SEO is very real, it's also very rare. Learn how to spot the warning signs and when to worry.
How To Create an Excel Spreadsheet to Remove Link Spam Post Penguin
A comprehensive Excel spreadsheet template that can be easily duplicated and handed off to an outsourcer for webmaster outreach to get links removed.
How to Get More Clicks with Low Rankings
The ultimate goal for getting top rankings is not the rankings themselves, but actually getting more qualified traffic and from that, more sales, leads, subscriptions or whatever your macro conversion is...it’s not the higher organic position that gets the highest click share in SERPs. Not always, at least.
How to Perform the World's Greatest SEO Audit
Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right. My name is Steve, and I'm an SEO audit junkie.
Recovering from an Over Optimization Penalty - A True Story
As almost anyone reading this post already knows, April 24, 2012 marked a big day in the search industry. Once the initial Penguin update was rolled out (please believe me this is only the beginning and there is much more to come) the SEO industry as we know it exploded in a flurry of fear and satisfaction. ...