Advanced SEO

What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.

Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.

Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.

Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.

Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.

Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.

20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Most Recent Articles on Advanced SEO

Content-Gap SEO: A Potentially Untapped Opportunity
Rand Fishkin

Content-Gap SEO: A Potentially Untapped Opportunity

With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand's theories about what Google's doing in content analysis and how marketers may be able to leverage it.

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

A Deep Dive into Google MyAnswers
Gianluca Fiorelli

A Deep Dive into Google MyAnswers

Personalized search results have been around for quite some time, but they've changed so much that we need a new term for them: private search results. This post is a snapshot of what we're seeing today (including +Post Ads), along with guidance for how best to take advantage of the latest trends.

Ultimate Guide to Google Penalty Removal
Lewis Sellers

Ultimate Guide to Google Penalty Removal

A few months back, I wrote an article on Moz all about a penalty our web agency received for unnatural links pointing to our website. At first, this was a bit of a shock to the system, but since then, we've learned so much about Google's webmaster guidelines and we've helped lots of companies get their businesses back on track and remove manual penalties associated with their websites.

Lessons Learned While Crawling the Web
Bill Slawski

Lessons Learned While Crawling the Web

One of the most helpful approaches to learning about and understanding a client's website I've found involves actually crawling a site, and learning about the structures of its URLs and how they are connected to each other. I was recently invited to try a beta test for a cloud-based crawler that can handle extremely large websites. I accepted the offer because it appeared that the tool might be useful in campaigns where the crawling tools I'm presently using might not be as effective.