Author Photos are Gone: Does Google Authorship Still Have Value?
Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
Panda Pummels Press Release Websites: The Road to Recovery
No one expects the Panda! Many of us were surprised when Google rolled out Panda 4.0 after telling us that it was essentially "baked into" the algorithm last year. After seeing many sites take breathtaking hits, what can we learn from their losses? What is the path to recovery?
8 Ways to Use Email Alerts to Boost SEO
Email alerts can show you the freshest link building and relationship-building opportunities. In today's Whiteboard Friday, Rand offers eight specific types of alerts that you can set up to improve your SEO.
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Guide to SEO Competitor Analysis
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Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study
The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here's the result of analyzing more than 11,000 questions.
Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
IPv6, C-Blocks, and How They Affect SEO
You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet. This post gives a quick introduction to IPv6, and discusses possible SEO implications that could follow from IPv6 being rolled out (touching specifically on the concept of C-Blocks).
Breaking the SEO Rules: When Not to Follow Best Practices
Sometimes it makes more sense to ditch best practices when you're working toward other goals. In today's Whiteboard Friday, Cyrus lays out four situations in which we're often safe bucking the standard operating procedure.
Take the SEO Expert Quiz and Rule the Internet
You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz.
SEO Guide to Google Webmaster Recommendations for Pagination
Our pagination strategy has changed several times to keep in step with Google's latest recommendations. At the end of this article, I will present a Google recommendation history.
Auditing the Moz Q&A: Optimization and Insights
Gianluca endeavored to learn more about our industry by analyzing more than 20,000 questions from Moz's Q&A section. Along the way, he discovered quite a bit about what makes for an effective online forum. Today's post covers what he learned.
The Panda Patent: Brand Mentions Are the Future of Link Building
If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix.
Penguin Penalties: Do Webmasters Respond the Way They Should?
How do webmasters really respond to a Google update? Does Google really just penalize sites to encourage AdWords adoption? We unravel the assumptions with historical data to show you how the community-at-large is impacted by a Penguin update.
Content-Gap SEO: A Potentially Untapped Opportunity
With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand's theories about what Google's doing in content analysis and how marketers may be able to leverage it.