What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.
SEOs have a leg up in the branding game, as SEO and branding are far more intertwined than most people realize. This post shows you how to align those efforts to compound your return.
I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify high quality sites.
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In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
No one expects the Panda! Many of us were surprised when Google rolled out Panda 4.0 after telling us that it was essentially "baked into" the algorithm last year. After seeing many sites take breathtaking hits, what can we learn from their losses? What is the path to recovery?
Email alerts can show you the freshest link building and relationship-building opportunities. In today's Whiteboard Friday, Rand offers eight specific types of alerts that you can set up to improve your SEO.
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet. This post gives a quick introduction to IPv6, and discusses possible SEO implications that could follow from IPv6 being rolled out (touching specifically on the concept of C-Blocks).
You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz.
Our pagination strategy has changed several times to keep in step with Google's latest recommendations. At the end of this article, I will present a Google recommendation history.
If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix.