The Long Click and the Quality of Search Success
A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
Inverse Document Frequency and the Importance of Uniqueness
Can learning about Inverse Document Frequency teach us to create better content? It can, and this article explains how.
I Can't Drive 155: Meta Descriptions in 2015
For years, we've suggested a 155-character limit to meta descriptions. As long snippets appear more and more often, is it time to revise that rule?
Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?
We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Ace the Google Mobile-Friendly Test & Score 100%
Use the results of our study to help improve your site's mobile friendliness score.
C
Google Told Me I'm Pregnant: From Strings to Diagnosis
What's Google's next step? If Craig Bradford is right, the search engine giant could become your partner in healthcare. Learn more about how their data could provide early diagnoses.
Using Term Frequency Analysis to Measure Your Content Quality
A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
How to Write Emails That Get Opened Every Time
Looking to increase your email open rates? Implementing these few simple tips could result in significant gains.
The Incredible Shrinking SERP - 2015 Edition
First, there were 10 results, then sometimes 7, and now as few as 4. In the past year, Google has changed the page-1 landscape entirely, and we barely noticed.
Use the Google PageSpeed Module to Dramatically Increase the Speed of Your Website
A fast website is no longer a luxury; it an expectation from site visitors and search engines. Google's PageSpeed Module can give you a leg up in creating a better user experience.
Spam Score: Moz's New Metric to Measure Penalization Risk
Moz's Spam Score metric helps quantify the relative risk of penalization/banning by search engines using a series of correlated flags. This post helps explain where you can find Spam Score, how to use it, and the R&D behind its development.
Moving 5 Domains to 1: An SEO Case Study
Should you change domain names for SEO? It's a tough question, usually asked way too casually. I merged 5 domains into 1, and this is what happened.
How to Stop Spam Bots From Ruining Your Analytics Referral Data
Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
How We Fixed the Internet (Ok, an Answer Box)
Last year, Google introduced answers boxes scraped from the index. I didn't like one of mine, so I tried to change it. Months later, something finally happened.