Blogging

Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.

Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?

Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.

When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?

10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.

Most Recent Articles on Blogging

How to Make a Successful Health/Wellness Blog
Ivan Dimitrijevic

How to Make a Successful Health/Wellness Blog

Blogging

Health and wellness are popular topics in this day and age, especially because obesity is getting more and more widespread. You are interested in the topic or you have an experience you want to share, and you consider blogging the best way to express yourself. It might be so, but before starting you need to consider all the relevant aspects of health blogging and blogging in general in order to be able to decide whether you can do it and whether it is worth the effort you want and need to put into it.

The REAL Benefits of Guest Blogging
Moosa Hemani

The REAL Benefits of Guest Blogging

Blogging

Guest blogging is on its height and the buzz about it can be overheard easily as whole sphere is talking about it these days. There are some who think guest blogging as one of the powerful tactic while others discourage these ”some” saying that guest blogging is highly misunderstood and people are misusing it. In my honest opinion both mindsets are correct. I did...

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Guest Post your Way Out of Antarctica
Marcela De Vivo

Guest Post your Way Out of Antarctica

Blogging

Google claims that content is king. Contextual links are more valuable than links in footer, sidebar, or template. Consequently, you need editorial links, or links within the main body of the page. The question is – HOW do you get other site owners to publish a contextual link? The answer is simple. Guest Blogging.

Headsmacking Tip #21: Write Better Headlines Than Anyone Else
Rand Fishkin

Headsmacking Tip #21: Write Better Headlines Than Anyone Else

Blogging

This tactic is so simple and obvious, it's probably illegal somewhere. Every day, the web produces millions of pieces of content. Several thousand are almost certainly of interest to folks in your niche - those who might be reading your blog or sharing the content you produce. Creating unique stories requires creativity, research and time that many in the field don't have. Bu...

Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that's a Strategy.
Rand Fishkin

Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that's a Strategy.

Blogging

I've been running an experiment with some dark-hatted links for several months, consistently hoping Google will catch them and remove their value. So far... Nothing. Well, except top 3 rankings for all the anchor text pointed at those pages. Google's webspam team has all the incentive, brainpower and money in the world, yet their bets seem to be centered firmly on Google+ and the...

Are Your Titles Irresistibly Click Worthy & Viral?!
Dan Shure

Are Your Titles Irresistibly Click Worthy & Viral?!

Blogging

Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content.