Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Guest blogging can be an effective way to build credibility and attract the right customers to your business and your community. Here are five simple steps for finding the right opportunities.
As someone who is on both sides of guest posting, requester and requestee, I’ve seen my fair share of great guest post requests and I’ve seen some truly awful ones. The truly appalling requests get thrown out right away. Identifying these types of posts is pretty easy, so easy that I can scan through an email and usually label it trash within a few seconds. Here are six things to avoid when sending out guest posts requests if you don't want your request landing in the trash:
This is a section from the Page One Power Employee Handbook, with minor edits. In the spirit of TAGFEE we thought it'd be fun and (hopefully) helpful to share some of the information and best practices we use internally. Hope you enjoy!
It's no fun coming up with blog ideas in those boring industries outside of SEO and marketing. You know what I mean, the 'real' world of forklifts, car dealerships, garden furniture and bedding. Even when coming up with new content for your own blog, in your own specialty niche, sometimes it can be a bit tough.
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Guest blogging can be one of the most daunting tasks for both professionals and casual bloggers, alike. You are faced with this unfathomably large sea of information and you are trying to find someone who will accept your little guest post on how to make tastier sugar cookies (or whatever). It certainly isn’t easy, and it’s going to take a lot of leg work before you start posting material that will generate a following for your own blog. The best thing that you can do – and sometimes, the only thing that you can do – is to try and impress a reputable blog to start building your own credibility as a writer.
With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. We're going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients.
In order to create a successful blog, you must be passionately curious about the topic you're covering. Learn how to turn even the most uninteresting blog post topics into goldmines with these tips for successful bloggers.
Health and wellness are popular topics in this day and age, especially because obesity is getting more and more widespread. You are interested in the topic or you have an experience you want to share, and you consider blogging the best way to express yourself. It might be so, but before starting you need to consider all the relevant aspects of health blogging and blogging in general in order to be able to decide whether you can do it and whether it is worth the effort you want and need to put into it.
The power of blogs is an undisputed precedent here in our online marketing world. If you are amongst the many considering the possibility of starting your own in-house blogger program, here are some tips you won't want to miss!
Guest blogging is on its height and the buzz about it can be overheard easily as whole sphere is talking about it these days. There are some who think guest blogging as one of the powerful tactic while others discourage these ”some” saying that guest blogging is highly misunderstood and people are misusing it. In my honest opinion both mindsets are correct. I did...
Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.
Content from users can provide real value. This post will arm you with tips to help increase your user comments by more than simply "having a call to action" or "writing compelling content."
Google claims that content is king. Contextual links are more valuable than links in footer, sidebar, or template. Consequently, you need editorial links, or links within the main body of the page. The question is – HOW do you get other site owners to publish a contextual link? The answer is simple. Guest Blogging.
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things. Ignore them and you will have a tough time being successful.