Branding

Basic Reputation Management for Better Customer Service
Miriam Ellis

Basic Reputation Management for Better Customer Service

In our State of Local SEO Survey, 90% of respondents agreed that the impact of reviews on local pack rankings is real. Local business owners should be able to turn those chilly black-and-white words on a review profile into a living color interaction, with the potential for further details, vital learnings, resolution, and deeply informal human connection with a neighbor.

Competitive Advantage in a Commoditized Industry
Heather Physioc

Competitive Advantage in a Commoditized Industry

In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique st...

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)
Erika Austin

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, a 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than expected), and customers have embraced the new name and look. The team shares their story, the steps they took to prepare, and some things they learned along the way.