Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective (even when I know I should be doing other work). Over the past 6-9 months, I've been getting...
You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares. But do you know what they really want out of you? Do you know how they really feel? Do you know what they want more of or less of in your industry? Do you know what they like or don’t like on your site or your competitor’s sites? Do you know what they think about your new product launch? If you knew this information, how could you use it to improve your products or services?
Here in the UK, we’re about to have a referendum. In their 2010 election manifesto the Liberal Democrats promised to bring in the Alternative Voting (AV) system and a referendum is the compromise they have reached with their Conservative counterparts. The question is, can we use online presence to predict the winner? Please note: While ...
This post is primarily a beginning guide to doing volunteer search engine marketing for nonprofit organizations based on my experience, but it is also an effort to convince more companies to donate time and resources to charities. Companies that do so may find significant SEO and PR benefits for their own site, as explained in what follows. Over the last several years, I've had a ...
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Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...
In an article on Brand Channel, Dannielle Blumenthal notes how public relations is not ...
My personal foray into the SEO world is still in its early days after I joined an SEO company last September. I had previously worked in the digital department of a PR agency working on social media campaigns after joining on their graduate scheme. I made the move to SEO in the hope of finding an area which provided more concrete, tangible results rather than the often flimsy output of the ...
Back in 2002, when I was graduating as a Journalist in Brazil, I had never heard of the acronym SEO, let alone ever being taught about how to apply Journalism in Search Engine Optimization. I don’t know if in Europe it was different, but in 2002 we were just burying the last typewriters in my country. I just wonder if the new generation of journalists leaving university are less...
It's been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial...
The days when press releases were written for the sole purpose of pitching a story to a news editor are over. The consumer may also read the press release at places such as Google News, Digg, and Technorati. There are many more places to submit your press release today and more people are reading.
There have been a few mentions on SEOmoz regarding online reputation management and public relations. Rand discussed how to remove a page from Google and RZ Awhyles brought up the simple fact that sometimes, you just need to apologize directly. But neither talked about ways to discourage negative feedback being distributed online in the first place. Taking measures to prevent reputation damage and negative PR is always better than trying to recover from a less than positive review or statement.
One of the few benefits of being ‘between jobs’ is that it gives you time to look around and become a voyeur of sorts. Whilst spending quite a bit of time looking at what the current job market is after and where it’s heading, as well as trying to get back in, I came across the following search results for one particular company:
Search Engine Reputation Management (SERM) may just be a nicely packaged sales term to re-brand SEO as something more palatable for those not willing to spend money on the "vague" idea of SEO. Nonetheless, it has a specific goal to improve the reputation of someone or something in the search results, often achieved by a process of utilizing many domains to push down the negative results.
A couple months ago bookworm seo tipped me off to an amazing new free service - Help a Reporter Out (HARO). Peter Shankman started HARO with the belief that everyone is an expe...