Stopping SEOcentrism: What Lego Can Teach All Web Marketers
In the past weeks I have been asked several times what my previews about SEO and marketing are for 2015. In this post, I'll use Lego as a shining example of just where we're heading.
Branding
Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
Most Recent Articles on Branding
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How You Can Build a Meaningful Brand
A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.
Building Consumer Awareness: How to Talk to People Who Don't Know They Need You
Are you trying to sell people on your brand when they aren't even yet aware that they need your product? Learn how you might be running afoul of the three stages of consumer awareness.
Personal Brand Punch: Why Your Brand Should Be Represented by Real People
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
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How 3 Very Different Brands Succeed on YouTube
Have you thought about making the leap into video content but worry that you lack the technical savvy to pull it off? Well, worry no more. We show you how to make YouTube videos work for your business, and it's far simpler than you think.
4 Ways to Build Trust and Humanize Your Brand
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. You must be real and authentic, listen and take action on what you hear, prioritize the relationship itself, and deliver on the promises you make.
Using Modern SEO to Build Brand Authority
SEOs have a leg up in the branding game, as SEO and branding are far more intertwined than most people realize. This post shows you how to align those efforts to compound your return.
How PornHub Is Bringing its A-Game (SFW)
Despite dealing with a sensitive subject, PornHub is doing a great job marketing itself. This (safe-for-work) post takes a closer look at what they are doing.
How To Tap Into Social Norms to Build a Strong Brand
Increasingly, brands play on social interaction to build communities and customer loyalty. But why is this approach so successful? And what are the pitfalls to watch out for? This post is about what you need to know to successfully tap into social norms for a strong brand.
Is Buying Domain Names Profitable?
So, is buying a domain with the intention of selling it a good idea? Let's break down the details, and talk to some people that actively pursue this method. Yeah, we know a guy.
Product Marketing Without a Product Team
Read about the great pre-launch questionnaire and workshop that Wistia uses for product launches.
Blurred Lines: How PR and SEO are holding hands
Now it’s time to look at how PR and SEO are evolving together.
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Bacon, Burritos, and the Future of Marketing
We've gone from keyword-stuffed pages to wearable technology. What's next? In today's post, Hannah Smith walks down memory lane in order to take a peek at the future of marketing.
How Visual Artists Can Grow A Brand For Their Art
Many people can create art, but a lot of artists are not succeeding, even with the wide amount of tools and technology available today. Here's how to grow a brand for your art.