Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
Why are we talking about baboons? Because weird as it is, that’s probably the best analogy for trust I’ve ever heard in my life – and it offers a thought to open a conversation on building trust in your content.
As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. As the dominant form of brand marketing, TV, faces disruptive technology and business models, digital marketers have an opportunity to grow their influence and impact. In total, this is an opportunity worth tens of billions of dollars a year.
Jen Lopez and Everett Sizemore invited me to elaborate on the "PR side of SEO" in a detailed Moz post. Here's that post!
One of the most commonly repeated messages in today's online marketing is that it's all about the users. In that respect, we have quite a bit to learn from the service industry, and this post offers six principles as your introduction to that lesson.
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I learned two things that can help you effectively use the opportunities that come your way: Events of any kind are a good way to get noticed, and events only succeed with a huge amount of behind-the-scenes preparation.
I started to see that certain aspects of infomercial strategy have a lot in common with successful online marketing. And that, in amongst all that cheese and "But Wait, There's More!" there are solid marketing lessons to learn. Here are eight lessons online marketers can learn from infomercials:
Humor can be an incredibly effective tool for your branding efforts, but there's some risk involved. With lots of helpful examples of approaches that worked and some that completely failed, this post shows you how to find the right strategy for you.
Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources. I include tips to increase brand awareness and donations at no cost (except for a little time and effort).
Brand storytelling offers us a way to connect with our audiences in truly memorable ways by appealing to their emotions. People have been telling stories for as long as they've been around, and with a few examples, we see how ancient wisdom can be applied to modern tactics.
When we recently decided to revamp an old side project of mine we found ourselves needing to promote a new site with no real budget to speak of. Using a bit of lateral thinking and one smart trick, we managed to get the site launched and hit our traffic targets. Here’s the story.
![Cheers to Building Brand Personality [whiteboard]](https://moz.rankious.com/_moz/images/blog/banners/branding-68343c4_2021-03-30-212143.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617139303&s=e24d162ef7cd496d45c49494d86e1165)
What makes some brands simply average and others extraordinary? Why do some brands instantly stick in your mind and others draw a blank? Although there are a handful of factors that contribute to an extraordinary brand, there is one that is absolutely critical; humanizing your brand through building brand personality.
Almost two and a half years after Instagram's initial launch and one year after Facebook’s acquisition of the mobile app, it boasts 100 million monthly active users. Instagram’s numbers are astounding, and brands have taken note. Few early adopter brands began using the app in 2011, but lately there has been a noticeable increase in companies using the app for contests, giveaways, and other marketing tactics.
A great deal of emphasis is placed on inbound marketing and attracting new customers. However, we should be careful not to neglect the existing clients that we may have. In this guide, I look at why remarketing and reconverting your clients can be a valuable tactic for your business, while also providing examples on how we can do just that.
Like many of you, I work in a heavily saturated industry with a lot of competitors. It's gotten to a point where everyone pretty much sells the same thing. It's like bottled water. All we're really competing on is price and brand. Our company entered the game a bit late so most of the big players had already secured their spots on the first page of Google. During the early years, we probably averaged around page five with our SERPs. Most of our budget went to PPC and although we did pretty well in that area, we knew we were missing a lot of opportunities by not having any organic presence.