Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process? Transmedia Storytelling is here to save the day!
Web marketing and the entertainment industry have more in common than you might think. In today's post, Ginaluca Fiorelli shares the epic tale of the Beauty and the Brand to show just much SEOs and web marketers can learn from watching the trends on the Red Carpet.
The days of SEO being all about gaming the search engines to rank for terms are over. To truly win in the long term, we have to focus on building branded traffic. This is especially true of small companies and startups.
Rand mentioned to our CEO Mike that he thought we were doing a really great job lately with how we presented our brand online in a consistent way, and asked us to share what we've learned in getting here. First, let me assure you, it wasn't always this way. I joined FreshBooks in February 2010, and while the company was enjoying great word-of-mouth success, how we presented ourselves across our website, blog, and user interface was disjointed and inconsistent.
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In this post mortem, I'll share what I learned from this experience, elaborate on the things I did right, those I did wrong and sketch a nine-step guide for contests.
Over the years the team at Three Deep has built our SEO and PPC practice from scratch, working with a variety of clients along the way. While always striving to deliver great results for clients, I have come across two certainties that often stop a great SEO program dead in its tracks: Corporations drastically under-invest in SEO This is caused by the myth of “working dollars”
The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels ...
It's all about the first impression. Whether you're launching a startup, product or feature, the launch can make or break it. It's the shining moment when all eyes are on you. Better make the most of it. There's stories of how some companies got it right, but one that stands out in particular: Spotify. Looking at the success of Spotify, to the tune of over 2.5 million paying subscribers, there's one thing that sticks out in my mind… the launch.
Last month I talked about 7 lessons I learned from running an SEO agency. One of the things I’ve learned over the years is that you can command clients to pay you 6 and even 7 figures a year if your agency has brand recognition. Brand recognition also gets you more inbound inquires from c...
The Koozai team are taking over the SEOmoz Whiteboard today with Mike Essex and Samantha Stratton presenting on effective techniques for controlling branded term searches. So if you want to stop negative press, counterfeit goods and bad reviews appearing for your product or brand name searches we will show you how. So for more sales with Page One Domination, watch on:
Last night, I was feeling under the weather, lying on the couch and watching a college football game on television when this advertisement comes on: It's clever, right? JC Penney realizes something every SEO, social media ...
Hi Mozzers! Today I wanted to share with you a recent experience that highlights the value of hiring an inbound marketer/strategist prior to launch of a new product and some recent success a project I worked on has had in generating loads of links, tons of Twitter hype, some great traffic - and most importantly some solid lead generation... with just a holding page. ...
I'm constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day. It usually goes something along the lines of: Other Person: It's easy to be a thought leader in the fields you just showed, but what are the rest of us ordinary businesses supposed to do?
I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective (even when I know I should be doing other work). Over the past 6-9 months, I've been getting...