Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
It's all about the first impression. Whether you're launching a startup, product or feature, the launch can make or break it. It's the shining moment when all eyes are on you. Better make the most of it. There's stories of how some companies got it right, but one that stands out in particular: Spotify. Looking at the success of Spotify, to the tune of over 2.5 million paying subscribers, there's one thing that sticks out in my mind… the launch.
Last night, I was feeling under the weather, lying on the couch and watching a college football game on television when this advertisement comes on: It's clever, right? JC Penney realizes something every SEO, social media ...
Hi Mozzers! Today I wanted to share with you a recent experience that highlights the value of hiring an inbound marketer/strategist prior to launch of a new product and some recent success a project I worked on has had in generating loads of links, tons of Twitter hype, some great traffic - and most importantly some solid lead generation... with just a holding page. ...
I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective (even when I know I should be doing other work). Over the past 6-9 months, I've been getting...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares. But do you know what they really want out of you? Do you know how they really feel? Do you know what they want more of or less of in your industry? Do you know what they like or don’t like on your site or your competitor’s sites? Do you know what they think about your new product launch? If you knew this information, how could you use it to improve your products or services?
Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...
It's been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial...
There have been a few mentions on SEOmoz regarding online reputation management and public relations. Rand discussed how to remove a page from Google and RZ Awhyles brought up the simple fact that sometimes, you just need to apologize directly. But neither talked about ways to discourage negative feedback being distributed online in the first place. Taking measures to prevent reputation damage and negative PR is always better than trying to recover from a less than positive review or statement.
What with it being Labor day in the US yesterday, it should have fallen on the trusty global associates to put together something for the SEOmoz blog. Unfortunately we were working instead :( Waiting for the bus in the rain this morning was a fairly miserable start to the day, but what if it had started worse? What if I had woken up this morning to find bad things written about me or my company on the internet?
Using Twitter over the past week or so has been a very frustrating experience. The site takes a long time to load, its features either intermittently or permanently don't work, updates get lost and, due to the site's miserable uptime, its third party applications don't work either. For a time, every second person's update complained about Twitter's uptime (or lack thereof), and some suggested a mu...
Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb. Sure, his session was a bit salesy (then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all), but he did make so...
When the Internet began to usurp more traditional forms of communication, I remember hearing quite a number of discussions about how dangerous letter-writing had suddenly become....
In this week's Whiteboard Friday, Rand advocates responding to the online criticism that comes your way, usually via forums and blogs. He talks about politely taking responsibility for the things you've done wrong and equally politely trying to explain your position.
Google News can be a powerful tool for finding super targeted websites to get amazing traffic from. I know I am not alone when looking for places with great authority to send me traffic so, I think this tip could be beneficial for those frustrated with figuring out great places to get started with press.I am not taking anything away from the typical PR sites like ...