Here’s How Personalized Emails Helped Turn Our Brand Around
If you're looking to build a lasting connection with your customers, becoming a personal, human brand is a great place to start.
Email Marketing
Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?
Ever taken a closer look at your email to see what companies are actually getting your attention? And how? Isla McKetta offers a peek inside her inbox. Learn about the types of email subject lines and analyze what works and what doesn't.
Here’s How a Brand New Website Built an Email List of More than 1,300 Contacts in Three Days
Today I'm going to share how the website FunThingsToDo.io generated 22,000+ pageviews from one blog post. The unbelievable part is the post has zero backlinks and the domain name is only 3.5 months old...
Here’s How Brands Execute Truly Awesome Tactics for Email Marketing
Effective email marketing campaigns begin with attention to detail and empathy for your customers.
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How to Create and Run an Effective Scholarship Outreach Campaign
An effective scholarship outreach campaign begins with identifying the ideal audience, for your scholarship and for the links.
Here’s How to Write an Email That Throws off a Whole Room’s Productivity
Sometimes getting attention via email is simply about being human, humorous and following through on your commitments.
An Introduction to Schema.org Markup for Emails
If you are a Gmail user, you have likely seen call-to-action buttons popping up in the subject lines of your emails. in this post, we're going to look at how Schema.org email markup works.
Danger Zones: 4 Things You Need to Know when Testing Emails
There are some common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). This post offers a roadmap through those zones, and also announces the winner of our recent email subject line competition!
Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest
In today's post, we're partnering with MarketingExperiments to bring you, dear readers, a challenge. We're looking for submissions of email subject lines (details in the post), and the author of the top entry heads to MarketingSherpa Email Summit 2015 in Las Vegas free of charge. Ready? Set? Compose.
The Power Of Email Remarketing
Remarketing is a technique that is used to follow up a website visitor who engages with your website but leaves before taking action, such as completing an order. Remarketing (or retargeting) can be in the form of display advertising or in this case, email.
How to Write Email to Get a Better Response Rate
When it comes to picking the most difficult SEO strategy, I will always give my vote to link building as this part is one of the most difficult, boring, and time consuming strategies you can implement.
Can You Automate Social SEO Using Email Auto Responders?
Over the past few months I’ve been searching for a solution to automate social SEO for one of my sites to ensure a solid baseline of social and SEO activity throughout 2012. The solution must benefit readers, encourage social sharing and grow the site’s backlink & social profile. To clarify, I’m not talking about any spammy automation tricks. I’m talking about setting up a system of triggers that will encourage shares and links naturally throughout the year, whilst positively serving the readers.
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Rocking Your Email List - A Success Story for Newbies
Hello everyone. I wanted to post this a bit ago, but with my move from the East to the West for a new job, this post has been delayed. But now I am one step closer to the Mozplex as I am now living in San Diego. : ) I still work for a family owned ...
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Lessons From A User Generated Email Campaign
When it comes to customer acquisition, a great way to reach out to potential customers is to have your most fervent fans do it for you. If you have a passionate customer base, empowering them to tell their friends about your product / service is a powerful way to get the word out. This is especially true if you can give your fans something of value to share. Over Valentine's Day weekend...