How to do Keyword Research in 90 Minutes
Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
Most Recent Articles on Keyword Research
Hacking Keyword Targeting by Serving Interest-Based Searches
Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpected returns. In today's Whiteboard Friday, Rand shows you how.
Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
Keyword Research and Targeting Without Exact Match
Google recently removed the ability to target exact match keywords in AdWords. In today's Whiteboard Friday, Rand tells us what that means to marketers performing keyword research, offering tips for the most effective approaches going forward.
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Help with (Not Provided): New Landing Pages Report in Moz Analytics
(not provided) created a big headache for SEOs. To help fill some of the reporting gaps, Moz Analytics is introducing a new Landing Pages report.
Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.
How to Build Your Own Mass Keyword Difficulty Tool
Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how.
5 Reasons Why I'm Loving the New Google Keyword Planner
If you're disappointed because the Google Keyword Tool was removed from your arsenals of keyword research tools, don't worry, because the new keyword planner has some features that I know you will love.
Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume
With Google's recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: "What do we do now?"
The 3-Tier Keyword Conversion Model
The foundation for a great website is keyword research. By identifying keywords that people use in search engines that relate to your products or services will make or break your organic revenue. Since the focus shifted to quality content and high quality links, getting your keywords to rank high in search engines has become more and more difficult. But, when it comes to keywords everyone loves a number one ranking, right?
The New AdWords Keyword Planner & Your Keyword Research Process
If you didn't already know (brace yourself!), the tried and true AdWords Keyword Tool is quietly being retired in favor of a shiny new tool, the "Keyword Planner." While most people seem to be distracted by the new features that the Keyword Planner is offering (and a few of them are great), no one seems to care about the INCREDIBLY HUGE HOLE that will be left after the old Keyword Tool is gone:
Using The New Adwords Keyword Planner For Local SEO Keyword Research
Let's face it. Local keyword research hasn't been easy since the Venice update. While we have always been able to use the Google Keyword Tool to find search volumes for keywords with Geo Modifiers such as "City Name + Keyword," we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.
The Gap Method - Processizing Keyword Gap Research and Anchor Text Distribution
I have various things I’ve turned into processes here in-house at my company, but today I’m going to talk about my favorite process - the Gap Method. This is the one I use to find keywords driving traffic to the “wrong” content and to identify links and anchor text to push out to our partners.
An Introduction to Keyword Research Using Free Tools
I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.