Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers.
Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story.
Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience's attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content. What's the solution? We love good linkable assets. Let's explore why linkable assets deliver 10 times more value for your SEO dollar.
Are you trying to get more customers to your website? Do you want to create more buzz online? If you said yes to these two questions - then this blog post is for you.
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Google+ provides a multitude of benefits for individuals and companies looking to promote unique content and help better optimize their website for organic search. But when most small-to-medium sized business owners think of using social media or having a content marketing strategy, Google+ is forgotten and almost always left behind.
White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of content marketing, specifically guest posting (for want of a better term) for a gambling affiliate website.
Great feats of content marketing and SEO don't always come from expected places. This post details the story of a woodworker in the UK who, after seeing the MozCon presentation from Wil Reynolds, set out to do some "real company shit" of his own.
Many tout link building as one of the hardest parts of the SEO process. Sure, with spammed to death tactics not being valued any longer (thanks to Panda and Penguin) and seemingly low hanging fruit obliterated I could see some thinking link building is hardest. But after years of manual link building, strategy and analysis as well as training link builders, I’ve come to the conclusion that many of us can build good links when we try hard enough. It requires diligence, outside-the-box thinking, effort and some marketing chops. Oh and the finely honed ability to find just about anything on the internet.
Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.
Guest blogging, broken link building and good outreach does help but I had to do something extraordinary to bring quality links that point back to my client’s website. I tried something that really works well for me; not only I get some good links from quality websites but also managed to get considerable reputation and connections with other peers in the industry.
Do you know how to recognize an unnatural link? Sometimes unnatural links are easy to spot. But, other times they are not. In this article we will take an in depth look at the link schemes section of the Google Quality Guidelines and discuss what this document says in regards to unnatural links. Along the way I will share some of my experiences in dealing with websites who have been given unnatural links penalties.
Here are five less conventional factors you should take into account when assessing sites for outreach purposes.
Anybody who has been in digital marketing for more than six months can see that things have evolved dramatically in the past year. With the roll out of Penguin in 2012 and now Penguin 2.0, hopefully it has been a wakeup call to many on how careful you need to be in your link building tactics. While the...
It may seem insane to many in the industry to speak of discarding "link building" as an action, goal, or job description; but after years of consulting, dozens of penalty-related questions in Moz’s Q&A, and careful consideration, I am convinced that the idea of "building links" has been heartbreakingly detrimental to our industry and many site owners. I will argue that everyone — marketers and SEOs included — would be better off if we stopped talking about building links altogether.