Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
This post dives into Pyscape, a Python-based tool that uses the Mozscape API to extract data from Open Site Explorer. Try it out, and you might never go back to using Google Docs to pull that data.
Video can be an expensive and time consuming investment. In this post, I outline nine ways in which video can be used to augment and enhance link building activity, with the goal of giving you more ammunition to secure an investment in video as part of a wider inbound marketing strategy.
After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all.
Need help link building, but can’t afford to hire an agency or a full-time employee? There are some great resources out there that can connect you with qualified freelancers to help you meet your goals. The trick is knowing what to look for in freelance SEO help.
Complete courses to master SEO basics
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How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it replaced.
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns? It's time to come up with content that works; content that will go viral and can show what content marketing can really do for your business.
Using machine learning to combat dirty link profiles can save hours of time and countless dollars spent on hand-checking web pages. In today's post, Ian Lurie walks us through a tale of successfully implementing machine learning, one step at a time.
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone! I have spent a good amount of time answering questions and learning from others in the SEOmoz Q&A and I see a lot of site owners and even SEOs who are unsure about the answers to these questions.
High-value links and a successful link profiles are still important topics in the world of SEO. Although “Content is King” links are still counting for SEO too. However, it is now important to avoid negative links instead of building more and more new ones.
When it comes to link building idea generation, the sky's the limit! In today's post, Rhea Drysdale offers her tips for best practices and a philosophical approach to link building that will help bring your ideas to life.
What do you think of when you hear the term “competitive link building”? Do you grin with excitement at the thought of poaching linking opportunities from your competitors? Or do you shudder at the thought of picking through hundreds of low quality links for that one needle in the haystack? For too many SEOs, competitive link analysis is worse than simply not productive, it is a tedious, soul-sucking task that can derail your linking campaign, waste your time, and even get your site sent to Penguin jail. How do you keep this from happening?
The past year, we've seen a strange trend develop in the world of SEO: The rise of the “generic link.” Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. Google’s official SEO Starter Guide actually discourages webmasters from using generic links. Google published this guide in 2010. I wanted to find out: Is it still relevant today?
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients. Our very own Product Manager, Miranda Rensch, offers a list of tools you can use to create beautiful visualizations and let your visual communication skills shine!
Link building has undergone an incredible transformation over the last few years, but we've still got a long way to go before the link building process is viewed as quality, creative online marketing. In today's post, Paddy Moogan shares his thoughts on how we can transition link building from a numbers game into a genuine tactic that adds value to a business, beyond simply increasing their link counts.