Link Building

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.

If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.

While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

The Beginner's Guide to Link Building : Everything you need to get started with link building.

The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.

Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.

The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!

Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!

Most Recent Articles on Link Building

The Experience of an Inbound Marketer in the Link Earning Process
blurbpoint

The Experience of an Inbound Marketer in the Link Earning Process

Link Building

Finding a suitable link prospect is a complex task for webmasters in terms of their link building tactics. Link building strategies used to be a prominent weapon a couple of years back. The SEO process now is no more a method of building hundreds of links overnight. These methods are completely off track, useless, and may even affect a website's rank, resulting in its continuous downfall. Whether you are a business owner, a blogger, or a webmaster, you need to be aware of the continuous Google updates. This helps you to drive your website’s SEO into the right direction.

Competitive Linking: Nine Simple Steps for Sucking Your Competitors Link Profiles Dry
J

Competitive Linking: Nine Simple Steps for Sucking Your Competitors Link Profiles Dry

Link Building

What do you think of when you hear the term “competitive link building”? Do you grin with excitement at the thought of poaching linking opportunities from your competitors? Or do you shudder at the thought of picking through hundreds of low quality links for that one needle in the haystack? For too many SEOs, competitive link analysis is worse than simply not productive, it is a tedious, soul-sucking task that can derail your linking campaign, waste your time, and even get your site sent to Penguin jail. How do you keep this from happening?

Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links
Cyrus Shepard

Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links

Link Building

The past year, we've seen a strange trend develop in the world of SEO: The rise of the “generic link.” Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. Google’s official SEO Starter Guide actually discourages webmasters from using generic links. Google published this guide in 2010. I wanted to find out: Is it still relevant today?

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Beyond Link Building - Using Links and Content to Hit Business Goals
Paddy Moogan

Beyond Link Building - Using Links and Content to Hit Business Goals

Link Building

Link building has undergone an incredible transformation over the last few years, but we've still got a long way to go before the link building process is viewed as quality, creative online marketing. In today's post, Paddy Moogan shares his thoughts on how we can transition link building from a numbers game into a genuine tactic that adds value to a business, beyond simply increasing their link counts.

Post-Penguin Anchor Text Case Study
Courtney Tuttle

Post-Penguin Anchor Text Case Study

Link Building

It's no secret that Google's Panda and Penguin updates caused a lot of panic. Although I'm pretty turned off to information about these updates, I've been really interested in the anchor text issues surrounding the Penguin update. If sites that have over-optimized anchors lost traffic due to the update, it seems to make sense that sites can move up with relatively few (or without any) anchored links. I wanted to test that idea and decided that it was time for a good, old fashioned case study.

Link Building Strategy for New Websites Based on Competitors' Benchmarks
R

Link Building Strategy for New Websites Based on Competitors' Benchmarks

Link Building

There are a lot of different website types on the Internet. Websites differ in the way they present content and in the number of users interested in it. Bearing those differences in mind, link building strategists are aware that various websites require different approach towards link building strategies. One of the greatest sources of information for link strategists is the competitors’ benchmark.

Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)
S

Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)

Link Building

Quite a few things have changed in my approach to link building since my first link building guide back in 2010. One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. This post is my updated view on Link Building 101 in a post-Penguin world.