Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted for over 46% of your pages own authority.
One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying.
The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. When I have talked to people about this recently, I have suggested that a 7:3 ratio of non-targeted: targeted anchor text would be a good target to emulate a ‘normal’ link profile. I got curious about this though and decided to do some research.
![Want Guest Post Links? Find Them Via Twitter [TOOL]](https://moz.rankious.com/_moz/images/blog/banners/link-building-caa8312_2021-03-31-035209.png?auto=compress%2Cformat&fit=crop&dm=1617162729&s=3c252a140b17b1a482174494bbdc1ccd)
For a long time I’ve been pulling an RSS feed from Twitter for the query: "guest post" OR "guest author" [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs -- most of which were the same URL being tweeted. Then, I'd record the best guest post opportunities, reach out to bloggers, publish a guest post and get links. It was a great strategy and resulted in a lot of guest post links.
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Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs.
Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency. The goal of today's post is to teach you so...
Despite what most SEOs will tell you, it's not easy to create outstanding content that people will want to link to. Enjoy these 10 great examples of how people have successfully created link bait!
I used to spend a lot of my time plowing through Google to find potential link targets for client websites, I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient. I've changed my approach so that the first point of call when looking for link targets is lists. Lists are awesome for link building because...
If you are doing (or used to do) a lot of guest blogging, you are likely to have plenty of useful contacts stored in your Gmail (or Google Apps) account. While there are plenty of ways to efficiently organize those contacts (using software like Raven SEO Tools or maintaining your contact ...
“I'm going to register one hundred domains and link them all to my main website." This notion hits most people in their early stages of discovering how search engine algorithms work. Many people give in to temptation and test it out, and some have even built elaborate schemes that appear to work for a while.
So, you're stuck with a bunch of bad links that your "friend" built - what do you do? Here are 6 tips for how you might shake loose a link-based penalty. Bonus: my proposal to Google for a new Robots.txt directive.
I'm going to show you how I outsource my link building. Yes, I said outsource, but it's probably not the type of scary outsourcing that most of you are thinking of right now. This has nothing to do with directory submissions, social bookmarks, blog comments, forums profiles, or any crap like that. I'm running a small ...
One of my favorite types of link-baits is a good, old fashioned resource list. Resource lists are great for a few reasons:
Often when client arrives in need of links, it can be fairly daunting trying to figure out how the heck you're going to get the link juice you need. Coming up with a structured plan that works is something I've been trying to improve over the last year or so, and I'm pretty sure it's something I'll be refining for many years to come.