Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Marie presents ideas that will help you create content and build links to that content in a way that is natural and will be totally above board in the eyes of the search engines. This idea works best for building links to local websites, but can be adapted for other uses as well.
James Agate presents the unofficial quality rater handbook for guest posting campaigns.
![The Definitive Guide to Qualifying a Link Prospect [with Video]](https://moz.rankious.com/_moz/images/blog/banners/link-building-caa8312_2021-03-31-033904.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617161944&s=ca0066ca7d0e6d7b57acfc645756af71)
A step-by-step guide to qualifying link prospects and bucketing them to improve efficiency and workflow.
Hi, my name's Kurtis and I'm relatively new here at Moz. My official title is "Captain of Special Projects," which means I spend a lot of time browsing strange parts of the web, assembling metrics and inputting data in Google Docs/Excel. If you walk past my desk in the Mozplex, be warned, investingating webspam is on my tasklist, hence you may come away slightly traumatized ...
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The author shares with us a guide that created from a personal experience that will help us gain quality backlinks from universities and other education websites.
Inspired by the idea of creating link worthy content, we decided to jump on the bandwagon and go the meme route. Our team set aside a couple hours one afternoon to plan a meme campaign related to t-shirts and t-shirt printing.
While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do. With this companion piece, it is my goal to grab the baton from Oli and outline a six-month link building action plan for your brand or client’s new web property.
The purpose of this post is to outline content and link building ideas, provide information on how your site could go about developing this type of strategy, and real-life examples of ecommerce brands that have implemented these tactics.
Google’s actions against “overoptimised” sites have been intensified and it seems that the recent updates are able to detect various links-related overoptimisation violations that can result in short or long-term positional drops, ...
Have you been hit by Penguin? Check out these tips in order to avoid losing your rankings.
A variety of smart SEOs have been debating why Google's unnatural link warnings prompt webmasters for details on the SEO services they...
Outsourcing your link building efforts can work, but as a Textbroker author I can tell you right now, most people aren't doing it right. The majority of clients who submit articles are still living in a world before the Panda update, and a striking number of them still use tactics that haven't even worked since Google's inception.
When I started to work as an SEO for an Australian-based SEO agency in early 2010, I never knew anything about the work (optimizing websites and building links to them) and definitely unsure of most of the things that I have worked on during that time. All I did was to follow all the instructions given to me, build links in volume and research/learn all the basics of SEO from scratch. I got the hang of it after a couple of months, and I thought that I was doing great. Then I got fired.
I’m the e-commerce manager for an online retailer specialising in Coat Hangers, yeah you heard right, coat hangers; and you thought your niche was tough?