Link Building

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.

If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.

While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

The Beginner's Guide to Link Building : Everything you need to get started with link building.

The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.

Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.

The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!

Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!

Most Recent Articles on Link Building

Putting Guest Post Outreach Theories to the Test [With Some Real World Data]
James Agate

Putting Guest Post Outreach Theories to the Test [With Some Real World Data]

Link Building

The following is based on a sample of 400 guest posts that we placed for clients over a three month period (November-January). Make of the data what you will, it isn’t conclusive but I feel it does go some way to providing some good starting points for you to explore in your own outreach campaigns – as with most things, the best strategy is for you to test it out for yourself in the industry/industries that you work in.

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An Attempt To Build The Perfect Link Checker
Adam Henige

An Attempt To Build The Perfect Link Checker

Link Building

Like most people who play in the broken link building space, I was overjoyed when I found the Check My Links extension for Google Chrome. It was lightning fast, remarkably simple and it even had a sort of sexy look to it. One thing I've learned throughout my life, however, is that I'm never satisfied, and the more I used this tool I found it lacking a few things that I felt I just had to have.

Anchor Text Distribution: Avoiding Over Optimization
Geoff Kenyon

Anchor Text Distribution: Avoiding Over Optimization

Link Building

The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. When I have talked to people about this recently, I have suggested that a 7:3 ratio of non-targeted: targeted anchor text would be a good target to emulate a ‘normal’ link profile. I got curious about this though and decided to do some research.

Want Guest Post Links? Find Them Via Twitter [TOOL]
E

Want Guest Post Links? Find Them Via Twitter [TOOL]

Link Building

For a long time I’ve been pulling an RSS feed from Twitter for the query: "guest post" OR "guest author" [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs -- most of which were the same URL being tweeted. Then, I'd record the best guest post opportunities, reach out to bloggers, publish a guest post and get links. It was a great strategy and resulted in a lot of guest post links.

Are You Wasting Budget With Online Press Release Distribution?
Tim Grice

Are You Wasting Budget With Online Press Release Distribution?

Link Building

Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs.

A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)
John Doherty

A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)

Link Building

Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency. The goal of today's post is to teach you so...

The Power of Using Lists for Link Building
Paddy Moogan

The Power of Using Lists for Link Building

Link Building

I used to spend a lot of my time plowing through Google to find potential link targets for client websites, I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient. I've changed my approach so that the first point of call when looking for link targets is lists. Lists are awesome for link building because...

Why Link Schemes Fail
Dan Petrovic

Why Link Schemes Fail

Link Building

“I'm going to register one hundred domains and link them all to my main website." This notion hits most people in their early stages of discovering how search engine algorithms work. Many people give in to temptation and test it out, and some have even built elaborate schemes that appear to work for a while.