Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
After last week's Whiteboard Friday on the penalties paid links can incur, I got several questions about whether paid/spammy links could be used as a weapon to potentially harm someone else's rankings. In this post, I'll walk through why this is rarely the case, how you can defend yourself from potential sc...
Howdy SEOmozzers I'm Paddy Moogan I work for Distilled in the UK office. This is my first SEOmoz post, hope you find it useful and I look forward to your feedback. How this post came together... A few weeks ago we decided to try to help people who do link building in industries where links are not always easy to come by. We created a form which asked...
Links are good for SEO and good links are even better, but what does a "good" link profile really look like? I explore a way to graph link profiles with OSE and Excel.
We've been hearing some requests lately for some really advanced, expert-level content, and this post is here to deliver. I've built up a short list of topics that deal with more cutting edge SEO, and if there's interest in this series, I'll try to make it a regular part of the blog. These tactics aren't black or gray hat (we're not advocates of that kind of thing), but they're very specific in...
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This morning I gave a presentation at SES New York on a session entitled "How to Become a Link Magnet." Below, I've copied the presentation into this post and hope to create some context around it. In my opinion, the "link magnet" concept, however it's phrased, is one of the most powerful...
There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I'll share techniques and tactics you can use, and will include links to some interesting competitions seen online recently, and some that we've run for clients. Runni...
There are many ways to "go viral" these days, with new and creative methods surfacing regularly. In my experience as an internet marketer, I've seen many impressive and ingenious techniques for generating traffic, buzz, and links. Although not all of these examples were created with specific goals (traffic, links, cash) they are notable for their creativity and effectiveness...
Linkfromdomain is a search operator that is unique to Bing. It returns the pages that are linked-to from a domain. And it's a great addition to a linkbuilder's arsenal. I'm going to walk through some theory and end with a worked example.
Last week at Pubcon Las Vegas, I presented on Linkfluence: How to Buy Links with Maximum Juice and Minimum Effort with fellow panelists Roger Montti (Martinibuster), Aaron Wall (SEOBook) and Todd Malicoat (...
I'm going to share some data visualisation tips today that I reckon I could use to beat up on Rand in a presentation-off. We have recently been doing some deep dives into clients' and prospects' link profiles which gave me an excuse to mash up some Linkscape API data in Excel.
We all know about the Linkerati by now - how to identify them, how they're segmented and why they're the secret to SEO. Yet, time and aga...
One of the best ways to build inbound links is to create an affiliate program. It's also a great way to drive real customer traffic from related sites. But...don't just sign up for one of the big third-party affiliate programs--you'll get the customers, but you'll be throwing away a terrific opportunity to get great inbound links. ...
I was recently inspired by a post by MikeTek, Examining the Top 150 In-Linked Posts at SEOmoz. While the information was very informative, it was taken from a limited sample of the over 3,800 post on SEOmoz. Along with the small sample size, the data was not proportiona...
Tonight I'm tackling a contentious, thorny issue and that's always a tough task. Thus, I'll ask, up front, for a bit of leeway in how my words are parsed and interpreted. I'm happy to make clarifications on specifics in the comments. Lately, we've been getting a lot of questions (through Q+A as well as from clients and the SEO community) about the practi...