Link Building

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.

If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.

While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

The Beginner's Guide to Link Building : Everything you need to get started with link building.

The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.

Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.

The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!

Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!

Most Recent Articles on Link Building

How I Got The Attention of One of the Top SEO Bloggers With Diet Coke
Young Truong

How I Got The Attention of One of the Top SEO Bloggers With Diet Coke

Link Building

We've all heard stories about companies who do remarkable things for their customers that results in people talking about them. These examples include the Nordstrom's employee who accepted a return for tires, Zappos providing surprise overnight shipping, or Gary Vaynerchuk sending a Mark Sanchez jersey to a customer, even though he sells wine. Delighting customers with unexpected acts of kindness doesn't have a directly measurable ROI, but often times it leads to loyal customers and evangelists who spread a story.

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Brainstorming Your Link-Building Strategy
J

Brainstorming Your Link-Building Strategy

Link Building

Often when client arrives in need of links, it can be fairly daunting trying to figure out how the heck you're going to get the link juice you need. Coming up with a structured plan that works is something I've been trying to improve over the last year or so, and I'm pretty sure it's something I'll be refining for many years to come.

Check My Links Chrome Extension - A Link Builder's Dream
Jon R. Cooper

Check My Links Chrome Extension - A Link Builder's Dream

Link Building

Not too long ago I was dead link building with the Mozilla Firefox LinkChecker Add-on. I started recommending it in a few posts, saying how great of an add-on it was, when in reality I had no idea there were other broken backlink checkers out there. But one day Ross Hudgens was kind enough to tweet about one of the greatest link building browser extensions known to man – Check My Links, a chrome extension.

How I Got 16 Links in 20 Minutes With $9
Sarah Goliger

How I Got 16 Links in 20 Minutes With $9

Link Building

Recently, when the Twitter world was buzzing a bit about @markdavidson's Twitter joke about being abused by his supposed ghostwriters, I started a small joke about how Mark may or may not be a real person. When discussing the events with my coworker Karen, I noticed that some details of Mark's background didn't check out properly. For example, we tried to call a couple of phone numbers associated with Mark's websites and personality, the numbers ran through to a generic voicemail without details. It seemed very strange for someone who worked at a marketing agency to not have their voicemail set up properly, and we grew suspicious.

Get a Linklove Video for FREE
Will Critchlow

Get a Linklove Video for FREE

Link Building

Every so often, I think we're crazy and that we give too much away. Then I remember that all the best things we have came from giving away more than we thought was reasonable. So in that spirit, and because we love all you SEOmoz subcribers so much, we have decided to give away one of the hour-long HD videos from our #linklove conferences earlier this year. You might remember linklove b...

Speedy Site Prospecting Using Social Metrics & Natural Language Processing
M

Speedy Site Prospecting Using Social Metrics & Natural Language Processing

Link Building

We can all agree that a large timesink in outreach link building is site prospecting. Who really wants to spend the time to go through a bunch of pages on a site to figure out if the site is worthwhile? Further, if you’re following the “Throw Away Your Form Letters” principles then you are looking for content on a blogger or webmaster’s site that is of interest in order to start a conversation – but that takes a lot of time too. It would be awesome to scale that process wouldn’t it? Now, there’s an app for that.

Tracking Your SEO Website Badges in Ten Seconds or Less
Josh Braaten

Tracking Your SEO Website Badges in Ten Seconds or Less

Link Building

Using website badges for the purposes of link building for SEO is nothing new, and has served many-a-website well in adding numbers and variety to their backlinks portfolios. Traditionally, tracking these campaigns is possible, but can be a hassle. You can search your log files for requests for the badge across the web, but this can be often be an imperfect, if not crude way to measure your res...