Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Although I am not an advocator of breaking Google’s guidelines, there are times when many SEOs (and myself included) will either give in to temptation, or if the niche is particularly competitive, simply have no choice but to divulge into a little bit of link buying to stand a chance of competing with websites that are ranking highly on the basis of an aggressive link buying strategy....
Following on from my debut SEOmoz blog post on How to Get Links in Tough Industries, I wanted to go into a bit more detail about the processes you can use to find people who are likely to link to you. Using the right processes to identify the leaders in your industry can give you a much better return on your time spent link building. This is for two reasons - You ar...
This week I pretty much have two things on my mind: beta launch and conferences. Since Rand will be covering the beta launch later today (wheeeeee) I thought I'd focus on the conferences. Along with preparing for our own PRO Seminar later this month, we've been discussing the various conferences we'll be attending and speaking at over the next few months. Personally I'm getting excited for SES San Francisco next week.
So you want to get links, but don’t know how to start creating linkable content? Well, don't worry; I'm going to take you through my process for creating awesome linkbait.
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Last year Rand Fishkin wrote about Link Consolidation as the new PageRank sculpting. He said: "Put simply, consolidation is the practice of minimizing the number of pa...
Each time I attend an SEO conference I hear one story over and over. I call it the link building cycle of doom. Apparently I was not the only one who picked-up o...
At a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person - and it might not even be your full time job. In these cases, people often tell me that the greatest struggle is finding time and resources to do link building for their site. Rather than pitching your boss to hire a new team member to assist with SEO and link building, you may have more success (and get more value out of) asking for a little time with members of different teams from different disciplines.
Recently the paid vs. natural link discussion seemed to get some attention (again, sigh…). I couldn’t agree more with Ross, who questions whether paid link equals evil black-hat and organic link equals praiseworthy white-hat SEO equations.
We all know that Twitter links are NoFollow and that until recently most SEOs have agreed that Twitter activity wasn’t a ranking factor. Yet, it seems that Twitter data influences the SERPs and thus might have a ...
Hi SEOmoz folks, Sometimes we begin a new SEO consulting service and do not to know where to start our Link Building. We have a lot of options but the first thing I really like to do is to analyze what my competitors are doing. As we know, one of the best ways to analyze backlinks is by using Open Site Explorer (OSE)...
Link building is always a hot topic because it is really what makes an SEO campaign work. Content is important, page and link structure are important, and the url is important, but for competitive search terms, great on-site optimization will only get you so far. I have had a bit of a love/hate relationship with link building over the years, and I have really started to be a lot mor...
After last week's Whiteboard Friday on the penalties paid links can incur, I got several questions about whether paid/spammy links could be used as a weapon to potentially harm someone else's rankings. In this post, I'll walk through why this is rarely the case, how you can defend yourself from potential sc...
Star Wars is one topic that does not get enough coverage on SEOmoz. So my first YOUmoz post explores the Star Wars Galactic Empire aboard CONSTELLATIONS, an experimental visual search engine currently in public beta demo at Exalead that shows strong potential for strategic link building. ...
Howdy SEOmozzers I'm Paddy Moogan I work for Distilled in the UK office. This is my first SEOmoz post, hope you find it useful and I look forward to your feedback. How this post came together... A few weeks ago we decided to try to help people who do link building in industries where links are not always easy to come by. We created a form which asked...