Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Last week Rand Fishkin covered the new ways social media is impacting traditional SEO. While many SEOs had assumed this was happening already, this announcement marked the first time this new type of content endorsement (links within Facebook and Twitter) was actually confirmed as a ranking factor ...
If you want to boost rankings, few things are as effective as link building. It's also the one of the hardest and most time consuming parts of SEO. I'd love to hear from others, so in the comments below share your best or most unique tips for link builders.
I've gotten to spend some time recently with folks who run small, personal blogs (including my wife, friend Kim, and a travel blogging dinner meetup SEOmoz sponsored in Seattle this week), and many of them have asked me whether SEO, in particular link building, is an activity they can take on to help ...
Building links is regarded as one of the most challenging and time consuming parts of SEO. If you run a community focused web site, you should allocate some of your link building hours to implement features on your site that will encourage link your users to do link building for you. A little investment into these features can result in a scalable way to continually build links....
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
A few years back my parents became heavily involved in a Kenyan Orphanage. Through some contact’s they helped raise the funds for the build and have since carried on raising funds for the day to day costs and further developments. With talk of a website re-build on the cards I started to think about ways in which I coul...
Years ago when I started studying and doing SEO, I came across a lot of varying opinions on the best ways to rank a website in search results. The most common discussions at the time were between "black hat" and white hat" strategies. You know the difference in the two - black hat uses tactics that are shady or underhanded to achieve results, where white hat follows best practice...
One issue that we seem to come across quite a lot as a search consultancy is helping clients to do their own link building. As we all know, link building can be a difficult task even when you are a full time SEO, let alone if it is not even your main role within a company. To try and overcome this, we try and provide processes and examples which are easily followed and provide the b...
Have you ever finished a large link-building project and have been disappointed by the results? Did you ever feel the links you got weren’t working? Well, you’re not alone. The primary reason I’ve found people run into a link problem like this, is that they fail to understand that it’s not only that links matter, but that not all links matter equally. Sure, every...
With the transition of Yahoo! to Microsoft’s Bing backend, webmasters have lost the ability to perform advanced searches using the link: and linkdomain: parameters. Rand Fishkin wrote a post about replacing the Yahoo! linkdomain: data with other data sources. Although Linkscape and Open Site Explorer provide a great data source, there is some functionality missing. The primary functionali...
In the last few months, there's been a plethora of entrants to the field of link building services outside the traditional software basis of reversing competitors' backlinks (like our Link Intersect, LAA or Open Site Explorer tools) and consulting/direct purchase. In this post, I'll try to cover some of the interesting major new services, as well as present some long-standing options that some ...
A lot has changed since I got into link building a few years ago; link exchange is dead, Ad banners are no longer all about gaining referral traffic and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others the majority of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the...
Rather than writing yet another post about new link building tactics we wanted to get back to basics and examine the guiding principles that should be applied to your link building activities regardless of which methods you’re employing. As luck would have it, we ended up with 10 principles so it was only natural to call them the Ten Commandments of Link Building. These Ten C...
We all love backlinks. We all love visualisation. Boom! Let's mash those two things together. In this post I've collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some are useful for management and some are useful for keeping Dr Pete entertained...... :-)
There's no such thing as a free link. Whether it was the time taken to craft that blog post, the cash used to film that viral video, or even just the opportunity cost of thinking about how to build links, there is an investment involved. For my first post here at SEOmoz, I want to talk about how a small business might approach the investment into link building.