Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
I’ve had a tough week, early meetings, late finishes and worst of all some prime content didn’t do as well as I hoped. I’ve been working with a client last week before to create some really quality (and hopefully link worthy) content. We used our usual methods of content promotion but we just didn’t get ...
Low-quality links are like one-night stands – they're easy to find and may be fun for a while, but you can't expect to build anything lasting out of them. Real link-love takes a long-term view and a commitment that too many website owners seem unwilling to make. I want to tell you a story to try to convince you that building strong, natural links is worth the effort. This is a sto...
Links are good for SEO and good links are even better, but what does a "good" link profile really look like? I explore a way to graph link profiles with OSE and Excel.
Recently, I keep coming across ways that we are actually living in the future. I don't mean the jet-pack-wearing-holidaying-in-space-hover-car future, more the "holy cow, you can actually run select * from internet where..." kind of future. I'm going to show you how you can use cool things other people have built to create tools that make you better at your job; specifically, linkbuilding.
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Ok, so the stage is set - you've figured out what it is that makes your company (or website) better or different from your competitors. You've figured out your USP. Now, you need to package that USP up and exchange it for links.
We've been hearing some requests lately for some really advanced, expert-level content, and this post is here to deliver. I've built up a short list of topics that deal with more cutting edge SEO, and if there's interest in this series, I'll try to make it a regular part of the blog. These tactics aren't black or gray hat (we're not advocates of that kind of thing), but they're very specific in...
This morning I gave a presentation at SES New York on a session entitled "How to Become a Link Magnet." Below, I've copied the presentation into this post and hope to create some context around it. In my opinion, the "link magnet" concept, however it's phrased, is one of the most powerful...
I was at a recent client meeting for a new project and we were brainstorming ideas. After considering all kinds of wacky schemes, plots, techniques and tactics we came up with what is, in essencce, a very simple linkbuilding technique. In the interests of openess I wanted to share it with you, I'm just nice like that :-) This idea works best when you are working in an industry where the...
SEO to some is an array of actions and tweaks that in most cases cannot be proven directly responsible for a sites success. It is sometimes considered an art. A magical skill that should not and cannot be measured or processed.But with a vast amount of clients, or a vast amount of your own websites, how do you easily manage SEO?Here's an explanation behind the phrase...
Last week, I was approached by the FT to pull together some data for them about the use of the web (and social media in particular) across the UK's political parties as we approach the election. As I started thinking about how I wanted to shape this, I realised that I wanted to produce a visualization for the web as well and that the process I was using might be interesting to you guys. Hence, my top tips for data visualizations with bits and pieces of real world examples.
Despite my love for SEO and my presence in the industry for almost 5 years, I have to admit that I barely followed the latest trends over the last 12 months. 95% of SEO related feeds disappeared from my Google Reader account and I stopped manually checking some of the biggest resources in this niche. The main reason for this is that I no longer work with clients so new tactics and m...
Link building has, classically, been a tactic slapped on to a marketing campaign or website post-launch. I believe that those companies/sites that treat link acquisition as an afterthought, rather than building it into the product, will always lose out to those who treat link building strategically. In the deck below, I walk through a number of examples of sites, primarily startups, that have done this.
Referenceable content is the holy grail of online communities. People talk about it, comment on it, link to it, tweet it and visit it over and over again. In a world full of chatter, it sets you apart as an authoritative voice.
There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I'll share techniques and tactics you can use, and will include links to some interesting competitions seen online recently, and some that we've run for clients. Runni...