Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
One of the best techniques for starting the ball rolling on a content-rich, high quality new site is to email bloggers in your industry and ask for their input. I got this one from Jon Kemp yesterday:Rand,I just wanted to write you and say that I have been an admirer of yours for about six months now, maybe more. I first got turned on to your web site for the tool...
Yes, even those folks who run overly spammy credit card offers sites (of which there are hundreds of thousands if not millions) can use the tactic of linkbait. Just look at what Maeda Studio's John Maeda put together - ...
Everyone's on about linkbait these days. First Matt mentioned it, now Loren Baker's got a post and Andy's covering both. I thought I'd throw in my $0.02 real quick, as SEOmoz ...
Both Michael and Rand have recently blogged about basic level link building and visibility and I’m about to chime in. Below are my top 5 tips to make link building process cost and resource efficient if you are a SEO services provider ...
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SEOmoz has been very busy with requests for business lately, and I'm finding a lot of companies I'd actually love to work with. Thus, it's been neccessary to use both pricing and my own estimation of the achievability of projects and the good-naturedness of the client to help sort who to take on and who to refer. I've also started adding (as a component of the contracts) the development...
I was going to write about this, but Andy beat me to it. BOTW directory (note: they do advertise with SEOmoz) has launched a "free" inclusion blog directory for sites that qualify. Andy thinks it looks good and I agree: As opposed to many directories out there, ...
St0n3y has a good post at SEW about an idea for creating a more relevant and powerful link page based on an article with multiple tips: 1) We write an article about an industry related topic. For this example, let's say it's a site that sells baby products. We migh...
Although I rarely point to TW, as everyone here has already read their posts twice, there's an excellent comment on the thread about Digg that I felt worth publicizing. It comes from John Resig, who writes: The two 'Web 2.0' traffic b...
The question was asked at HighRankings, but I think it's a great, universal question for site builders. What do visitors want from a links page and what should we, therefore, provide. My personal feeling is that your outbound links should be structured in one of 3 ways: When appropriate, link direct...
I get asked this all the time when I'm consulting. It's the mantra of the link hungry and content poor and it's a great question - one that's worthy of being repeated over and over (though it need not always involve my first name). There's no easy answer, but there is a simple way I can show you the kinds of content and let you think up your own way to do it. Thanks to our friends at de...
One of the best threads in SEO is Cre8asite's one on Press Releases for Google News. Advice given there ranges from source to source but is all of very high quality, including an actual illustration of the traffic and readership levels that can be achieved with a successful release. While I encourage a full reading, I'll...
Lots of people are doing article trades or posting them out for massive distribution. They do this hoping for a traffic flow and also for the links that will appear within the article or in their signature line.I think that this worked great in the early days of SEO, bu...
What do you do when money doesn't appeal to your link targets. This happens to me all the time - sometimes because they're an educational institution, a non-profit or simply a webmaster who doesn't want to "compromise". If purchasing "advertising" links becomes impossible, there are some great ways around it that I've used successfully. Know Before You Ask - When...
TechCrunch has a post from last Friday - Top Ten Things You Can Do To Get Blogged - that explains carefully and simply how the company chooses Web 2.0 companies to be profiled or written about on their site. While this a...