Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
![Earn Press Coverage for Your Brand in 5 Steps [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/content-bd475af_2021-03-16-235225.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615938745&s=4b42c7f2ed1e25a5a26eeb6076f1ff59)
In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.
![How to Get Backlinks in 2021 [Series Part 3: Outreach]](https://moz.rankious.com/_moz/images/blog/banners/link-building-caa8312_2021-03-12-053306.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615527186&s=c97e70eb6fd5d2d27396c5f4da804390)
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do's and don’ts of link building outreach in 2021.
Moz first published the Beginner's Guide to Link Building in 2014. While much has changed in link building since then, a lot has stayed the same. If you're new to link building, or simply want to improve your success rate and/or processes, we encourage you to give this new and updated guide a read.
If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.
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In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient.
Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out!
This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.
These days, when site owners and influencers are bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation.
![The Correlation Between Authoritative Links and Ranking [SEO Study]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-04-15-231420.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618528460&s=7f03d2eeb0535ed03e24d0c9247246c3)
Over the past five years, the team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.
Alexandra shares her insights as the owner of a link building agency so you can better understand which option is the right one for you: to hire an agency or an in-house link builder.
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand.
![How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday](https://moz.rankious.com/_moz/images/blog/banners/link-building-caa8312_2021-04-15-231503.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618528503&s=e011045b7adb715dc224d8cd504fd51d)
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, Amanda goes through her tips on how it can be done.
Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday.