Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns.
How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies.
Link building is incredibly effective, but it can be intimidating and frustrating, too. In this popular Whiteboard Friday, Rand Fishkin builds out a framework you can start using today to simplify the link building process for everyone involved.
Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. As Moz tends to do, we’re pioneering a new manner of calculating Page Authority to produce superior results. Here are some of the ways we’re changing things up.
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To give your link building campaigns the best chance in the outreach stage, you need to ensure there is enough creative diversification during the production process, especially for data-led pieces and surveys.
![Thinking Beyond the Link Building “Campaign” [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/link-building-caa8312_2021-04-15-232755.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618529275&s=f26f85fad51368d7f50aef72eb471272)
Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.
![How to Get Backlinks in 2020 [Series] - Whiteboard Friday](https://moz.rankious.com/_moz/images/blog/banners/whiteboard-friday-27dcaca_2021-04-15-232854.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618529334&s=1b7721f35b9f32ed6960330ba1df0230)
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
If you don't have Google Alerts set up for your brand, you're missing potential link building opportunities!
Agencies and consultants who are asked to build links for their clients need to have a sense for what works and what's risky. In this classic episode of Whiteboard Friday, Russ Jones charts a path forward.
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our favorite classic Whiteboard Fridays.
What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.
There's no clear consensus on how much budget should be devoted to building links, or what you can expect to pay an agency for their services. Alexandra Tachalova breaks down the economics of link building to help clear the fog around this important subject.
The never-ending struggle with link building begins with finding contact info. David Farkas outlines a few simple and easy ways to discover the right person to reach out to, plus some tips on which tools and strategies work best.