Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a two-day period, with much larger drops in Real Estate and Finance.
Your clients don’t just count on you to churn out rote work. In Google’s increasingly walled garden, the agency which can see over the wall tops when necessity calls is bringing extra value.
Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019.
As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
In so many cases, negative reviews are neither punishment nor the end of the road — they are an opportunity.
Our local search expert looked closely at the review like button — its uses, abuses, and industry opinions about it. She even spoke to three different Google reps. Here's what she discovered.
The new Moz Local is here, and it's chock full of new features that'll help you maximize your online local presence!
A lack of vigilance over 5 key sections of your Google business profile can cumulatively undermine offline goals.
Tracking national SERPs isn’t going to cut it anymore — you need to get hyper-local if you want to nab accurate results.
Sometimes, it’s not about increasing traffic to your website. Sometimes, it’s about getting people through your physical door.
Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales?
The secret's ready to share: a new Moz Local is coming your way this June! Check out what you can expect to see from us in the next month as we continue to evolve our solutions for local SEO and help you grow your business.
We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries.
Looking for an ethical way to peer inside your competitors business to get ahead of them on search?