Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future.
Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.
Modern SERPs require modern understanding, and that means paying close attention to location and how it affects rankings. Learn about getting data that represents true traffic in this edition of Whiteboard Friday.
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
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Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand.
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top 3 ways to chase local SEO success in 2020.
The $44 billion crafting industry is ready for a marketing revamp. If you market a local business within this niche, Miriam Ellis has 6 pro tips for you to prepare for an even more fruitful 2020.
How does Google decide what goes into the local pack? In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm in a simple and concise way anyone can understand.
Google is overrun by spam in its local listings. How can you begin to fight back? Miriam Ellis shares simple tactics and smart strategy to overcome it.
![Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]](https://moz.rankious.com/_moz/images/blog/banners/local-seo-e50da72_2021-04-16-000431.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618531471&s=bd8aa802e0077e521d022f4627b3d175)
Franchises know how to market at the national level, but often lack the tools for reaching their local consumers. What they need is marketing plan capable of scaling from national priorities to hyperlocal customers — this excerpt from our guide explains how.
There's a quiet opportunity in local SEO that could mean a conveniently unique competitive advantage for your clients: local product kiosks. Google has confirmed that these are eligible for listings apart from the main business page — could they be right for you?
![The Unique World of Franchise Marketing [Guide Sneak Peek]](https://moz.rankious.com/_moz/images/blog/banners/local-seo-e50da72_2021-03-30-215054.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617141055&s=69e9ea70ca8f1f7cc840be89fb65bfb2)
Your agency can better serve franchises by having a plan that respects their differences from corporate or SMB clients. Are you ready to draft a strategy that draws on the strengths of both franchisors and franchisees?
It's almost 2020 (where does the time go?) and we're back with our second annual Local Search Marketing industry survey! If you market a local business, lend us your thoughts and be entered to win a Visa gift card.
Franchises face unique challenges when it comes to local marketing. Customers no longer shop the same as they did 5 or 10 years ago. Learn how franchises can think locally to meet new shopping habits head-on.