Supporting Small Business Saturday with 2020-Conscious Marketing
Our work depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. With the right strategy, we can make an impactful effort together.
Local SEO
Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Most Recent Articles on Local SEO
4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
Basic Reputation Management for Better Customer Service
In our State of Local SEO Survey, 90% of respondents agreed that the impact of reviews on local pack rankings is real. Local business owners should be able to turn those chilly black-and-white words on a review profile into a living color interaction, with the potential for further details, vital learnings, resolution, and deeply informal human connection with a neighbor.
The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.
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New Moz Local Plans Unveiled — With Reputation Management & Social Posting!
With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.
My 8 Best Local SEO Tips for the 2020 Holidays
Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. Local SEO expert Miriam Ellis shares eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year.
How to Choose Google Business Profile Categories (With Cool Tools!)
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise
In a break with tradition, participants in the Moz State of the Local SEO Industry 2020 Survey placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1.
Download the SEO's Local Search Cheat Sheet!
Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share.
Third-party vs. In-house Delivery: A Guide to Informed Choice
Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. While initial implementation may have been a scramble for the state of emergency, we’re getting to the place where it’s time to talk long-term plans.
The State of Local SEO Industry Report 2020, Announced
Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands.
Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans
Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.
Crisis Adaptation
Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.
How Your Local Business Can Be a Helper
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I rememb...