Review Topic Clusters as Local Business Content Strategy
Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.
Local SEO
Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
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The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
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Most Recent Articles on Local SEO
Consolidating Locations and Google My Business Listings Due to COVID-19
Local brands that had to make quick changes in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. How should you handle Google My Business listings when circumstances force consolidation?
The Local Finder vs. Google Maps: How Different Are They?
Even highly-skilled organic SEOs might not understand that Google Maps and the Google Local Finder are two different entities that can feature substantially different local business rankings. So today, we’re going to clear this up, with a side-by-side comparison showing just how different rankings are between these important interfaces.
Google Posts: Conversion Factor — Not Ranking Factor
While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.
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Presenting: The Essential Local SEO Strategy Guide
Moz is proud to present you with this free local search guide, jam-packed with actionable local search marketing strategies for your agency or local business.
Local SEO Tips for Electric Vehicle Charging Stations
Electric vehicle (EV) charging stations belong in local search results, but aren’t well addressed by Google’s official guidelines. What are the SEO best practices for such listings, and how can you make sure they’re discovered by potential consumers?
Outranking Tough Competitors: My One-Year Study of a Google Local Finder
Moz's local SEO subject matter expert, Miriam Ellis, conducted a one-year Google Local Finder study, tracking a local finder for a single query to see if anything brands or the public did could shift the top eatery out of its #1 spot. Here are the results.
2021 Local SEO Success: Expert Tips & Predictions
There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. You’ll find those here today from four local SEO experts, along with Miriam's predictions for the year ahead.
The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores
Local SEO expert Miriam Ellis shares results from her analysis of the top local-pack-ranked grocery store in each of the 50 US capital cities, and summarizes the practical tactics she's learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times.
How To Do Local SEO for Businesses Without Physical Locations
It’s easy to make mistakes, overlook updates, and miss out on opportunities when marketing a business without physical locations. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates.
Local SEO for Nonprofit Organizations: 5 Tactics to Try Today
Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. Read on for local SEO tactics you can try today.
Business as Unusual: How to Communicate Your New and Updated Services with Google My Business
During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process.
Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
Top 10 Changes That Impacted Google My Business in 2020
2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.