Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Google seems hell-bent on making it hard for service area businesses to get any kind of an edge in local search. Miriam Ellis shares her best advice for how SABs can tackle the new issue of Google Home Service Ads invading their geo-industry.
If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.
It's not uncommon to rank well in one locale and tank in another, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.
Showing the value of your SEO efforts to non-marketers can be difficult, and can even lose you customers if not done right. Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.
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From your business plan to your citations to your social media strategy, local SEO has a scary number of pitfalls you can stumble into. Arm yourself with knowledge and read through this comprehensive list of what not to do.
Review spam is a pain the side of local marketers everywhere. Luckily, we've put together a comprehensive guide to help navigate what to do when your business is plagued with spammy reviews.
Who's winning local, organic, and paid placement across Google in the wealth management industry? We analyze 5 keywords X 5,000 cities to find out, including key takeaways for players who want to compete in the wealth management space.
Miriam Ellis outlines 11 common Google My Business listing management scenarios and the necessary steps to resolve them.
![What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]](https://moz.rankious.com/_moz/images/blog/banners/local-seo-e50da72_2021-03-30-232550.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146750&s=36b896b4898336ac97a73c7bbe615cef)
Now that Google MapMaker is dead, there are lots of questions around duplicate listings. Joy Hawkins shares a chapter from her Expert's Guide to Local SEO and covers everything from what to do with listings for a deceased practitioner to service area businesses and beyond.
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.
Did you miss out on all the fun of MozCon Local? Nothing to fear — the video bundle is here! Catch up on next-level local SEO knowledge from industry leaders with the conference's much-awaited video bundle.
How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.
Restaurant site owners rejoice — Schema.org just released a far more detailed way to mark up your menus in the SERPs. Check out the new possibilities and how to get started here!