Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Not all local SEO advice is applicable to enterprise local SEO. If you're marketing big brands with many locations, you need to learn what advice to ignore and what to implement. Get started with this enterprise local SEO checklist!
Local sponsorships are an actionable strategy that offer dozens of marketing benefits. Just like content campaigns, local PR campaigns, or review management, they have their own set of rules and best practices. Learn all about local sponsorship marketing and where they belong in your local SEO plan.
Have you been using Google's Posts feature? It can boost your conversions in the SERPs. With some creativity and ingenuity, one company was able to increase their Bookings by 11%. Check out the Q&A, steps you can take, and actionable tips in this post.
When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.
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Google as friend or foe? Expert local search marketing predictions from Moz's own Miriam Ellis, Dr. Pete, and Britney Muller will equip your brand for the deep end of 2018.
You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.
![How Is Google's New "Questions and Answers" Feature Being Used? [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/local-seo-e50da72_2021-03-30-225825.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617145105&s=4616db778a4a1a6d657990ddcb7db73d)
One of Google's newest features in the local SERPs doesn't seem to have great adoption by business owners. How are people Google's new Questions & Answers, and who gets the most benefit from participation? Check out the takeaways from this case study by Miriam Ellis.
If you've been looking to ramp up your local SEO work without busting your budget, this is the post for you. Local SEO expert Miriam Ellis shares over 25 free tools, spreadsheets, resources, and more to make your job easier in the year ahead.
![How to Troubleshoot Local Ranking Failures [Updated for 2018]](https://moz.rankious.com/_moz/images/blog/banners/5a5558f675fcd1.57046372_2021-03-30-225908.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617145148&s=79d7f98fd6fe7e8a1ef41bde9c0a7396)
Your site's local rankings are dropping fast — is it because of Possum? Local Service Ads? Lack of organic authority? Or something else entirely? Miriam Ellis uncovers the most common causes of lost or low local rankings in the Google SERPs and helps you diagnose just what went wrong with her actionable 10-point checklist.
Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam's list of what-not-to-dos in today's blog post.
You own, work for, or market a business, but you don’t think of yourself as a Local SEO. It's a problem that could be impacting your bottom line; learn how to change your thinking and integrate all forms of on- and offline marketing into your core strategy.
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
As we head into November and look toward the holiday season, there are several tactics that businesses should keep in mind with regard to local search. Miriam Ellis walks you through in this post.
Earning a spot in local search results is difficult enough, but some businesses find their locations filtered out of local packs. Learn what factors can affect your appearance in those packs, and what you can do to be sure your business isn't filtered.