Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
In early June of this year, SEOmoz released some ranking correlation data about Google's web results and how they mapped against specific metrics. This exciting work gave us valuable insight into Google's rankings system and both confirmed many assumptions as well as opened up new lines of questions. When...
As you probably noticed, last week Google did a pretty big makeover of its local search results page, incorporating the local results directly within the organic results. In some cases it appeared that the old “7-Pack” was just given larger real estate on the SERP. In others, it just looked like the websites were just given links to their Places page. And sometimes, it just looked l...
I've been having a lot of conversations recently with websites in need of better rankings for keyword + cityname combinations in cities across the country (or around the world). This is one of the most challenging tasks in the SEO field, for four big reasons: Maps Results Bias Against Multi-City Domains Google's local/maps results are far more ch...
This is my first post on SEOmoz and it really is more like a request for help from my fellow Mozzers. I have been working in SEO and PPC for the last ten years or so and now am a SME for SCORE which is a resource partner with the SBA. The general mission of SCORE is to help startup and existing businesses through business counseling. Most of the volunteers are retired executives with a wealth o...
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This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factorts. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings that Google indexes is a v...
This article is mainly going to focus on the UK, so apologies to those of you who don't deal with UK telephone numbers on the sites you maintain. The US is, however, used for comparison.In the url=http://www.seomoz.org/ugc/do-all-your-business-telephone-numbers-work-as-published [ previous article ] I mentioned making sure all the numbers published online for your business are correc...
Google recently began a pilot program to further cement the ties between its online search functionality and the physical world. Last month, the company distributed window decals to the most popular 100,000 or so locally listed businesses. It is easy to view this program cynically--as ...
Local listing rank has become a very large part of SEO over the past years and is becoming more so as Google improves their algorithm and displays the map 10 pack on more and more searches. With few good resources on the web (http://www.davidmihm.com/local-search-ranking-factors.shtml is great but starting to become out of date), I decided to take an indepth look into local searches for s...
So much is written about how local lead gen is HOT, but so precious little on how to actually do it. Not surprising, since for every Brandon Hoffman, Dr. David Klein, and&nb...
Inspired by Jennita's post, 10 reasons to submit to YOUmoz, This is my first post so I hope everyone likes it. I am fairly new to my SEO career. After being laid off from a totally unrelated field in December 2008 I was asked by a local business owner whom, I knew socially if I "knew anything about Internet mark...
Optimizing a site for an overseas audience can be a daunting task. There are usually a number of barriers that make it more difficult than one would hope for. The barriers can come in the form of language or stipulations from the client, such as U.S. hosting that can't be changed or a non-geographical domain, like a .com or .org.A client that I am currently servicing asked me to optimize th...
In the last few months, Google's Local Business Center has implemented many changes that affect search marketing firms and our clients. One noticeable change has been how they have started marking listings as "Unverified" if you do not verify the listing by phone or mail. This includes every listing that is added with the Bulk Upload feature. One drawback to having a listing that is "Unverified" in the Local Business Center is that your ranking can be adversely affected depending on your industry. Another drawback is that if a user clicks "More" next to your local listing, the term "Unverified" is displayed prominently at the top of the listing.
Hello hello, today I'm going to talk a little about Google Local. The things I'm talking about aren't necessarily new or ground-breaking, but I think it's important to expose them to the Moz readership as Local isn't something that's talked about all that often on here and there are quite a few intricacies which you should be aware of when dealing with local optimisation, particularly for clients who have many locations and who rely on using a bulk upload to Google Local.
I spotted a site recently that had different language versions. Nothing particularly new there, lots of big international sites have this functionality - such as Apple and most airport websites.