Local SEO

Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.

New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.

The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.

The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.

Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.

Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.

Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.

Most Recent Articles on Local SEO

Local SEO and Moving Business: 5 Steps, 4 Lessons
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Local SEO and Moving Business: 5 Steps, 4 Lessons

Local SEO

At the end of October we moved house. Given that mOxby Design is mostly myself with some input from my wife, moving the business was just as easy as moving home (anyone find moving home easy?). This was not going to be a small move - from Peterborough (UK) to Inverness in Scotland. This would affect our own local SEO efforts and so I documented our action and have provided some conclusions to help others not have the same problems we have had!

Is Optimizing Photos More Important Than You Think?
Kasy Allen

Is Optimizing Photos More Important Than You Think?

Local SEO

A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a part...

Google Image Search Is Caffeinated
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Google Image Search Is Caffeinated

Local SEO

As an in-house SEO, I don't have many opportunities to share my observations publicly, this is my maiden blog post here at SEOMoz and I hope you find it interesting. Being an active photographer allows me to experiment on the side as a normal course of my hobby. Over the last year, I've been observing changes in Google Image Search that I'm finally comfortable sharing. Because o...

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21 Content Types to Share with Google
Lindsay Wassell

21 Content Types to Share with Google

Local SEO

The search engines are hungry for vertical search content. The representation of content types in the SERPs, beyond the traditional webpage, seems to grow on a daily basis. In many cases it is actually easier to rank for a vertical channel like video for a given keyphrase than it is to rank a traditional webpage for the same keyphrase. Are you still trying to compete in the SERPs with tradition...

Optimizing Your Google Places Page
Geoff Kenyon

Optimizing Your Google Places Page

Local SEO

As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five t...

Dissecting Local SEO Via Competitive Analysis
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Dissecting Local SEO Via Competitive Analysis

Local SEO

Much of the work we do in SEO is trying to deconstruct the algorithms through competitive analysis. We research the attributes of the top ranking websites, evaluate what they have in common and then try to emulate the factors that we believe may have the greatest positive impact. This is what we must also do in optimizing for Local Search. Resolve Technical Probl...

Beginner's Guide to Mobile SEO
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Beginner's Guide to Mobile SEO

Local SEO

What is mobile SEO all about? Probably the majority of website owners, especially those with basic knowledge about SEO may think that mobile SEO is a totally separate branch of the SEO industry. And that by special techniques you can improve your rankings on mobile search results pages and get more traffic from users with mobile devices. However, the truth is th...

Four Reasons for Non-Retail Businesses to Think Local
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Four Reasons for Non-Retail Businesses to Think Local

Local SEO

Local was big in 2010. Groupon and its imitators inundated us with social coupons. Foursquare and its ilk rode the wave of smart phone adopters, and Yelp, Google and Facebook fought back with check-in features added to their existing services. Incorporating local into an overall online marketing strategy is obviously crucial for retail outlets like restaurants, hotels and dentist...