Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
Uncover 5 key types of holiday shopping season content to boost your business's visibility and thrive this festive season.
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.
Happy Small Business Month! In this article, Miriam displays that by making sustainable local goods and services easier for everyone to find and choose online, we can work towards healing the climate together.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Discover Miriam’s 12 must-know developments in local search during Q3 2023. Stay ahead of the game as the holiday season approaches, and ensure your local business marketing strategy is primed for success.
In this article, Miriam discusses how to protect yourself from local listing spam, along with how local businesses can combat spam on their own listings, and build trust in their communities.
Find out what diners write about most in their reviews in Miriam’s new study. Understand the sentiment behind customer reviews and use 'Place Topics' to improve areas that customers talk about the most, to ultimately enhance your restaurant's reputation and attract new customers.
Miriam touches on all of the top local SEO takeaways from MozCon 2023, including tips on local link categorization, video SEO, and diverse takes on AI.
Finding the most effective way to get travelers to review your local business will gift you with better local search rankings, a persuasive reputation, and a lucrative upward trend in transactions.
If the local version of Google’s Search Generative Experience rolls out broadly, what will that be like for local business owners and their marketers? Learn more in this article, where Miriam sets out to answer that exact question.
Miriam Ellis is ready to share the latest local search developments from Q2 of 2023. This quarterly installment will keep you up-to-date with the most important local search developments of the past three months. Let’s dive right in!
Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don'ts when creating local landing pages.
Every small effort in optimizing your local SEO presence can add up, allowing you to build habits, content, and connections that should help your business stand out in all seasons. With AI being the talk of the town, it’s more important than ever to keep up with trends and the ever-changing local SEO landscape! Let Miriam take you through 6 local SEO tips for the summer that are sure to bring you success.
Google’s local algorithm demands different tactics for link building. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some easy to implement local SEO tactics.