5 Trends in Content Localization + 1 to Keep an Eye On
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
Local SEO
Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Most Recent Articles on Local SEO
Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
14 Local Search Developments You Need to Know About From Q1 2024
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!
Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.
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How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff!
Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!
How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown
Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.
A Little More Love for Local Business FAQs
Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.
What Belongs on Your Local Business' About Page?
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
What to Do With Aging Local Business Content: Review, Update, and Re-promote!
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.
16 Local Search Developments You Need to Know About From Q4 2023
Learn about the most recent local search developments of 2023 to get ready for the year ahead.
30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated
Uncover 30 different types of images your local business can use online to demonstrate E-E-A-T to both Google and potential customers.
Link Building for Local Businesses — Whiteboard Friday
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
Local Business E-E-A-T: Real-world Examples of How This Works
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities.
Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research.