Which Page Markup + Tags Still Matter for SEO?
Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.
On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
Most Recent Articles on On-page SEO
Competing for Local Queries With No Physical Premises
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Here’s How to Generate and Insert Rel Canonical with Google Tag Manager
In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.
Wake Up, SEOs – the NEW New Google is Here
From parsing and indexing optimization, to semantics and structured data, to the opportunities of personalized search, Gianluca uses evidence from Google's actions, statements, and patents to help you craft a future-proof user-first game plan.
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Guide to SEO Competitor Analysis
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The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar
It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.
The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan
Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.
Do Website Engagement Rates Impact Organic Rankings?
Do website engagement rates like bounce rate, time on site, conversion rates, and dwell time impact organic rankings? Larry Kim examines the data and gives you some promising ways to boost website engagement rates.
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Optimizing for Accessibility: Alt Text, Videos, Images & More
Alt Text For Video Accessibility: Have you been following along as we explore SEO + Accessibility? In this post, we shares resources and advice on SEO and Accessibility overlaps when optimizing alt text for images, video, and non-text elements.
SEO for Bloggers: How to Nail the Optimization Process for Your Posts
With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
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Optimizing for Accessibility + SEO: Formatting & Link Overlaps
Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.
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Optimizing for Accessibility + SEO: Site & Page Structure Overlaps
How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.
On-Page SEO in 2016: The 8 Principles for Success
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward.
How to Find and Fix Structured Data Markup Errors via the Google Search Console
Make your content easier for the search bots to read by eliminating data markup errors from your website.
How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content
Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.