On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
What's changed in SEO? : Looking back at a popular Whiteboard Friday, let's see what's changed and what still remains relevant today in SEO.
Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings.
To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well.
SEO is an ever-changing game. Here are 5 things that I consider to be evergreen SEO recommendations.
In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO in 2019.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
How does newly written, original content perform over time, and which factors may impact that performance? Check out the results in this correlation study analysis and see where it might be smart to focus your efforts (and what to stop doing).
When it came time for a redesign to our long-outdated Help Hub, we made some big changes that both improve the experience for searchers and help our support content show up in the SERPs.
![How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/5adfaf86311430.16782901_2021-03-30-224841.jpg?auto=compress%2Cformat&fit=crop&dm=1617144521&s=7270945d020f2c2daaf121eb8c24753a)
The Google Panda updates from 2012 hit forum sites hard. In this case study, learn how one site reversed a trend of stalled growth by implementing four on-page SEO fixes (and one non-solution you should avoid).
Re-evaluating and editing SEO content to make sure it's still relevant and impactful is just as important as creating it in the first place. Identify necessary changes and ensure your content continues to perform well using this 3-step guide and free grading rubric.
Controlling and improving the flow of your page content can actually help your SEO. In today's Whiteboard Friday, we cover the questions and goals you need to hit the bullseye on this process.
This week's Whiteboard Friday covers links in headers and footers, in navigation versus content, and how that can affect internal and external links, link equity, and link value between your site and others.
What exactly is going on with JavaScript indexing? The evidence suggest Google is able to crawl it, but how and to what extent? Will Critchlow shares a collection of facts from across the web that paints a picture of the state of JavaScript indexing today and issues a hypothesis you just might wish to test.
In our final week of the Daily SEO Fix video series, we cover some quick wins for on-page optimization, keyword research, and accurate NAP listings for your local endeavors using tools from the Moz suite.
Learn how to do content audits for SEO in this Moz guide by Everett Sizemore, including tips for crawling large websites, rendering JavaScript content, and auditing dynamic mobile content.
What's new for on-page SEO in 2017? Rand outlines it in 5 succinct tactics: 1) Move beyond keyword repetition rules; 2) Searcher intent matters more than raw keywords; 3) Related topics are essential; 4) Links don't always beat on-page; and 5) Topical authority is more important than ever.