On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
Lately I've been surprised to hear concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems. When I've talked to folks about it, there seems to be confusion that only duplicates should use the rel="canonical" specification and the original must remain rel="canonical"-free. This isn't the case. Let...
Here's a directly actionable tip that any large brand should probably start doing right now. In fact most people should already have started doing it. Hopefully after reading this post they will. Take a look at these two searches: Promo Codes (US keyphrase:) ...
1) What is the internal linking structure? - The way the pages of a website link to each other.2) Why is the internal linking structure important? To make Google understand what are the most important pages from your website. You know which the most important pages are, but does Google know? If the internal linking structure is good, a...
I took over our company website, bestbuymetals.com about 2-1/2 years ago. At that point we had practically no visitors, and a non-functional, JavaScript running, terrible looking website. Needless to say, I spent a lot of time designing and implementing a completely new site.From August 2007, to November 2008, the site didn't really pick up many organic visitors, ...
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We've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits that were thought to be conferred by PR sculpt...
This is my first YOUmoz post and I am no native speaker so please be lenient ;-)Many SEO consultants know that scenario: A client complains about being nowhere in the SERPs, even though they consider themself being one of the best results for a particular search query. The client mostly is a small local business and if you check out his site, you almost always see the same mistake: there...
At this week's SMX, Rand made a comment about two big brands that ranked at #2 and #3 for their industry's generic keyword behind an exact match domain. Referring to SERPs Click-Through-Rate data, he suggested that you could calculate how much more traffic the larger brand could receive from the keyword by moving from position 2 to position 1.
A very simple return to the headsmacking series this week (as it's late here in London and I've been up my usual 40+ hours traveling). We've been noticing that a number of websites seeking to block bot access to pages on their domain have been employing robots.txt to do so. While this is certainly a fine practice, the questions we've been getting show that there's a few misunderstanding...
No matter how well versed you are in SEO or not, checklists can help you or your clients to better hone their optimization work by checking simple or complex issues with a methodical approach.It may also occur that you are asked to do a "quick" audit of a site either for prospecting or as a favor, and a simple yet comprehensive checklist can certainly improve your speed to get the pertinent information to assess SEO status.
Recently I have been looking into rankings for long tail key phrases which are related to product variations. Here is what I mean by product variation: Say your website is selling scarves and you have a page which is for wool scarf. Now that particular type of wool scarf is available in 10 different colours, so black wool scarf is a product variation of wool scarf.
We recently redesigned and restructured a website for a client and witnessed a massive traffic spike the day after the new site launched. The traffic has stayed at about a 500% increase for the past month, and appears to be on a continual climb.
I swear I did not rip the title of this post off from The Onion newspaper! After spending weeks locked in my basement reading SEOmoz with nothing but the light of the computer monitor to see, I decided it was time to try some on-site SEO techniques on my website selling locking mailboxes.
Placing the NoFollow link attribute on your website is a very important SEO factor for on-page optimization. Getting backlink juice to websites isn't that easy for everyone, so we need to make sure the juice flow is flowing properly.
Among the SEO creme de la creme, keyword density is a phrase not even worth re-hashing, but for many, it remains a mainstay in their SEO lexicon. I'd be lying if I said I haven't run my own experiments and seen my own successes in the past with upping my keyword density, despite seemingly "knowing better." I've always had some knowledge of term vector theory, and had an understanding at only the highest of levels, but never actually sat down and tried to walk my math-retired mind through it to truly get it.