On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.

On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.

On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.

More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.

Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.

On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.

Most Recent Articles on On-page SEO

CRO and SEO: SEM Civil War
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CRO and SEO: SEM Civil War

On-page SEO

civil war n. A state of hostility or conflict between elements within an organization. Alright, so search marketing isn't really an "organization" but there is a certain hostility within its ranks. It's the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. Who will win the war? Simple. If any one side wins the war in your organization, you are the loser.

Using Anchor Links to Make Google Ignore The First Link
Lino Uruñuela

Using Anchor Links to Make Google Ignore The First Link

On-page SEO

In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL (nofollowed links, links with 301 redirections, etc). However, all these attempts had little success (301 works but it's very suspect). Recently, I ran a test to see how Google handled the anchor links (links to different sections within the same page, eg: ...

Dispelling a Persistent Rel Canonical Myth
Rand Fishkin

Dispelling a Persistent Rel Canonical Myth

On-page SEO

Lately I've been surprised to hear concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems. When I've talked to folks about it, there seems to be confusion that only duplicates should use the rel="canonical" specification and the original must remain rel="canonical"-free. This isn't the case. Let...

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The Effect of Site Structure on Organic Traffic
Nathan Libbey

The Effect of Site Structure on Organic Traffic

On-page SEO

I took over our company website, bestbuymetals.com about 2-1/2 years ago. At that point we had practically no visitors, and a non-functional, JavaScript running, terrible looking website. Needless to say, I spent a lot of time designing and implementing a completely new site.From August 2007, to November 2008, the site didn't really pick up many organic visitors, ...

Why you should consider breaking your subpages down to one page
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Why you should consider breaking your subpages down to one page

On-page SEO

This is my first YOUmoz post and I am no native speaker so please be lenient ;-)Many SEO consultants know that scenario: A client complains about being nowhere in the SERPs, even though they consider themself being one of the best results for a particular search query. The client mostly is a small local business and if you check out his site, you almost always see the same mistake: there...

Headsmacking Tip #13: Don't Accidentally Block Link Juice with Robots.txt
Rand Fishkin

Headsmacking Tip #13: Don't Accidentally Block Link Juice with Robots.txt

On-page SEO

A very simple return to the headsmacking series this week (as it's late here in London and I've been up my usual 40+ hours traveling). We've been noticing that a number of websites seeking to block bot access to pages on their domain have been employing robots.txt to do so. While this is certainly a fine practice, the questions we've been getting show that there's a few misunderstanding...

SEO Checklist in a Hurry - Audit List
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SEO Checklist in a Hurry - Audit List

On-page SEO

No matter how well versed you are in SEO or not, checklists can help you or your clients to better hone their optimization work by checking simple or complex issues with a methodical approach.It may also occur that you are asked to do a "quick" audit of a site either for prospecting or as a favor, and a simple yet comprehensive checklist can certainly improve your speed to get the pertinent information to assess SEO status.

What Are Your Thoughts About Optimizing for Product Variations?
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What Are Your Thoughts About Optimizing for Product Variations?

On-page SEO

Recently I have been looking into rankings for long tail key phrases which are related to product variations. Here is what I mean by product variation: Say your website is selling scarves and you have a page which is for wool scarf. Now that particular type of wool scarf is available in 10 different colours, so black wool scarf is a product variation of wool scarf.