On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
When the iPad first came out, like many people, I didn't really get it. My initial thoughts were something along the lines of "Steve... what the hell?! You've produced a giant iPod and are somehow trying to claim its some sort of brilliant new product." I resolved never to buy one, considering it simply a folly for overly wealthy businessmen or an iPod designed for the visually impaired.
I'll admit it, I just love Hipmunk. In this post I'm going to outline an SEO strategy for them for all to see. I thought it would be interesting to get hands-on with a particular site (not something we do often here on the moz blog) and potentially handy for the Hipmunk team too! Interestingly there's a question of if they should even be investing in S...
Was SEOmoz affected by Google’s Panda Updates? It depends how you look at it. Since the first update hit in February of 2011, organic search traffic to SEOmoz has...
As I'm sure many of you will know, Page Speed has become a factor for ranking in the SERPs, however, for the engines it's not a make or break factor but I've always felt that it is for visitors. With a huge number of people using super fast broadband (and it's growing), patience for slow loading websites is being to fray. I personally hate waiting for a page to load and I'm sure my visit...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies ...
Left to their own devices, search engine spiders can generate a whole slew of issues. Are you doing everything you can to guide bots through your website and make the most of each bot visit?
When Google made their “page speed is now a ranking factor” announcement, it wasn’t a significant new ranking factor but rather that it is significant because it means Google wants to use usability metrics to help rank pages. Your site speed should be a priority as slow sites decrease customer satisfaction and ...
One of the most overlooked issues of on-page optimisation by clients, and even many SEO agencies are guilty of this on occasion, is a website's URL structure. It is almost becoming my first port of call when taking on a new client, as correcting URLs and how they are formed can be one of the quickest wins a site can achieve. A sites URL structure also underpins all future SEO efforts and is fun...
There is one topic that relates to the canonical tag that no one is talking about yet. It's impact on Google Analytics. I'm a numbers guy by nature. I check various stats in Analytics every day. I'm always looking for new ways to look at the numbers and new ways to figure out what they're telling me. Yes, they talk to me on occasion.
There has been quite a lot of discussion lately about the use of rel=canonical and we've certainly seen a decent amount of Q&A from SEOmoz members on the subject. Dr. Pete of course blogged about his rel-canonical experiment which had somewhat interesting results and Lindsay wrote a great guide to rel=canonical. Additionally, there seem to be a few common problems that are along the following lines
Some weeks ago my coworker Leandro Riolino published in our blog an experiment he was working with. The idea of the experiment was to try link to a page A from a page B with 3 different anchor texts providing value of all those anchor texts.
There are a lot of great posts and resources about the rel canonical tag, but they can be hard to identify with a simple search. Even if you break through the clutter and find something truly useful, the current information can be hard to separate from the old. The web has been missing a current top-to-bottom resource on the rel canonical tag. In this post, I’ll do my best to cover it all...
Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in smal...
PDF documents are often neglected in on-site SEO efforts. I consider that a mistake, as there is actually a large amount of potential in optimizing PDFs. The documents often contain good, unique, high-quality content that can be useful for search visitors. We know that search engines have gotten pretty good at crawling and indexing PDFs, and I personally see them in search results often. So it'...