On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
I own and run ShirtsThatGo, which is a small ecommerce site running on the Volusion platform. I started the company about three years ago and have been learning everything myself. I have taken a particular interest in the marketing piece, especially search engine optimization. I have made all the usual mistakes and I am sure I have many more lessons to come.
This post brought to you by the magnificent Beth Corneglio & Rasheite Radcliff. R: Hey Beth! Have you read iPullRank’s article on the SEO Moz blog Just How Smart are Search Robots? B: Yeah. I thought it was really good except for one thing. Super Pac Man? R: Ha. I know. What’s that about? B: I would say search bots are more like Sonic the Hedgehog!
This post is intended as a simple value-adding solution for basic HTML sites that may be rich in content, but where internal linking has been neglected. It describes the use of a very simple script to provide improved internal linking and some associated SEO benefit.
In 2011, “quality” certainly seems to have become the soupe du jour. With the release of Panda, Google affirmed their stance that quality was something that could be algorithmically determined and the determination of quality would be a key factor in determining search rankings. Many (...
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Shortly before Tom Critchlow's excellent post on using Javascript bookmarklets to help make us more efficient in our jobs as SEOs I had begun work on a bookmarklet that lets me review a variety of on- and ...
The canonical link element has been around for nearly 3 years. Apart from protecting your website from duplicate content, it has the power to take advantage of otherwise hard to get links. I can’t get my head around why there are so many sites with affiliate and partner programs, missing out on their most valuable links.
If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you’d all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google (and Bing!) ...
SEOs don't talk about advertising much, perhaps because it's the conceptual opposite of “great content.” The truth is, advertising is the gasoline that runs much of the web. Without ad revenue, great sites we love like Search Engine Land, Smashing Magazine, and even Wired might...
For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. In this post, I'll try to add on to my previous writing on perfecting on-page optimization by sharing some visuals that can hopefully help to hammer key points of the practice home.
Are you constantly fine-tuning your URLs for SEO? Here's 5 scenarios where you might need a change, and a lot of reasons you might not.
At Distilled, we've recently acquired clients that would be categorized as large enterprises. Some of the challenges of working with large enterprises revolve around the complexity of how the company is internally organized. With so many different departments that may or may not have existing relationships, our roles as SEOs become more complex. In such circumstances, our task oftentimes becomes...
After the fantastic tips in edbaxter's post on Optimizing Page Speed, I decided it was time for a beginner's guide on one of the most effective methods to increase speed that was only mentioned in that post: a Content Delivery Network (CDN). The purpose of a CDN is to put your website's static or unchanging files on very fast servers all over the world, so that requests to view the content by visitors to your site have the shorter possible trip to get your data. An example of these static files are images, css, and javascript files.
When the iPad first came out, like many people, I didn't really get it. My initial thoughts were something along the lines of "Steve... what the hell?! You've produced a giant iPod and are somehow trying to claim its some sort of brilliant new product." I resolved never to buy one, considering it simply a folly for overly wealthy businessmen or an iPod designed for the visually impaired.
Before SEOmoz, we were unknowingly committing a number of SEO no-nos. We were doing many things right (or at least not very wrong) but there were elements that made us jump after reading SEOmoz's excellent Beginners' Guide. ...