On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.

On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.

On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.

More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.

Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.

On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.

Most Recent Articles on On-page SEO

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Internal Linking Strategies for 2012 and Beyond
John Doherty

Internal Linking Strategies for 2012 and Beyond

A followup to last Friday's Whiteboard Friday, we clarify some of the points made with illustrations, mockups, and examples that show good vs risky examples of internal linking. The goal is to remain competitive, but to link in smart ways with varied anchor text. These strategies should keep you competitive while also looking towards the future and not worrying about over-optimizing your internal links, including links from your microsites or ccTLDs.

An Internal Link Juice Tool
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An Internal Link Juice Tool

One of the challenges we have as an agency is working with clients who want to link to absolutely everything from their global navigation. A business owner or marketing manager often has a hard time deciding what is more and less important -- to them it's all important! This results in a bloated navigation that detracts from the SEO value that those internal links pass through t...

How We Managed to Benefit from the Panda Updates
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How We Managed to Benefit from the Panda Updates

I will share some insights of an user generated moving reviews website MyMovingReviews.com and how we got positively impacted by the Panda update. The website features many US and Canadian moving companies and provides the opportunity for people to rank them and write moving reviews. Additionally to that, there is a blog/article section with moving tips and info.