Panda 4.1: The Devil Is in the Aggregate
With Panda, the devil isn't in the details, it's in the aggregate. Panda is a completely curable disease if we stop missing the forest for the trees.
On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
Most Recent Articles on On-page SEO
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Outdated SEO Concepts People Still Think are Reality
The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time. This is a call to educate with a look at those concepts that make us do a serious facepalm.
Calculating Estimated ROI for a Specific Site & Body of Keywords
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.
Panda Pummels Press Release Websites: The Road to Recovery
No one expects the Panda! Many of us were surprised when Google rolled out Panda 4.0 after telling us that it was essentially "baked into" the algorithm last year. After seeing many sites take breathtaking hits, what can we learn from their losses? What is the path to recovery?
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Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
Increasing Search Traffic By 20,000 Visitors Per Month Without Full CMS Access - Here's How...
Trying to do SEO for a website without full access to its CMS is like trying to win a sword fight with one hand tied behind your back. You can still use your weapon, but there is always going to be a limit to what you can do.
Our Forgotten Friend, The Meta Description
The transition from early noughties SEO to today's SEO is akin to going from an early Nokia to the latest iPhone in no time at all. The industry is growing up, changing VERY fast and is getting a lot more complex. Was there really a time before the nofollow tag? With all this change, no wonder the once mighty meta description feels a little forgotten.
Checkout Page Optimization: Just Follow the F.A.C.T.S.
Your checkout page is one of the most important places to optimize for conversion. By spending time in five particular areas, you can make sure to minimize the number of abandoned shopping carts you see.
Be the Result that Google Wants to Rank
As SEOs, we spend most of our time trying to figure out Google's algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don't we just make our sites the best results, so Google will have to rank us well?
What Can Be Done When Nothing Can Be Done? - A Practical Guide to Taking Optimisation Into Your Own Hands
It can be so frustrating to work with a client that no matter how hard you try, push and argue, due to their sheer size or processes, they just cannot manage to assign resources and implement your suggestions. The same is true for the client. They certainly don't want to be paying for recommendations that cannot be implemented! As SEOs we need to recognise that there are always other priorities and considerations that come into play, so we need to be able to adapt in these instances to retain our value?
A One-Stop SEO Bookmarklet That Includes Social Metadata
Inspired by Troy’s work, I created my own version of an SEO bookmarklet. The bookmarklet is broken down in three sections: Overall SEO, Open Graph Metadata for Facebook and Twitter Metadata for Twitter Cards.
A Visual Guide to Keyword Targeting and On-Page SEO
As the "O" in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no "perfectly optimized page," this update to a 2009 post provides a comprehensive guide to steer you in the right direction.
How Website Speed Actually Impacts Search Ranking
Google has long stated website performance will impact search ranking, but what exactly does this mean? In this article, Zoompf researches over 40 different speed metrics to determine the most impactful performance changes you can make to your website to improve search ranking.
Headsmacking Tip #1845: Use Google Analytics to Prioritise 404 Fixes
You run Xenu or Screaming Frog on a client's site and come face to face with 700-odd broken internal links - that is, there are 700 separate URLs that give a visitor a "404 - Page Not Found" message. Add into the mix a list of broken external links from Webmaster Tools, and you know you've got big problems. Sigh. What's the best way to go about fixing them all? You could tackle the external links first, then internal ones? Or internal then external? Newest to oldest? Oldest to newest? Alphabetically?!