On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
I'll admit it, I just love Hipmunk. In this post I'm going to outline an SEO strategy for them for all to see. I thought it would be interesting to get hands-on with a particular site (not something we do often here on the moz blog) and potentially handy for the Hipmunk team too! Interestingly there's a question of if they should even be investing in S...
There is a ton of talk right now about Panda recovery. SEOmoz is no exception to this: questions in Q&A, webmasters cleaning up their content, and so much more. Webmasters are taking control of their sites, building some awesome original content, and ensuring that content can be found by letting users (and bots) know about it.
Was SEOmoz affected by Google’s Panda Updates? It depends how you look at it. Since the first update hit in February of 2011, organic search traffic to SEOmoz has...
The book Don't Sweat the Small Stuff was smash hit as it appealed to peoples sensibilities with its premise that life was too short to worry about the unimportant items. I must admit I purchased a copy and the short pithy one page stories appealed to me. People like quick digestible fixes. Attention spans are down the toilet these days as people Tweet, Facebook and send SMS to...
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As I'm sure many of you will know, Page Speed has become a factor for ranking in the SERPs, however, for the engines it's not a make or break factor but I've always felt that it is for visitors. With a huge number of people using super fast broadband (and it's growing), patience for slow loading websites is being to fray. I personally hate waiting for a page to load and I'm sure my visit...
Sometimes, in the midst of massive link-building and social media campaigns, we need an easy win. Here are a few simple on-page changes that can have real SEO impact.
To make the most out of your SEO, use Conversion Rate Optimization and On-Site Optimization. If you only do SEO, you could find yourself falling short of the bottom line. Skip to the bottom to find some charts to help. To hear how I figured this out the hard way (!), please read on. Maybe the story sounds fa...
This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies ...
Left to their own devices, search engine spiders can generate a whole slew of issues. Are you doing everything you can to guide bots through your website and make the most of each bot visit?
When Google made their “page speed is now a ranking factor” announcement, it wasn’t a significant new ranking factor but rather that it is significant because it means Google wants to use usability metrics to help rank pages. Your site speed should be a priority as slow sites decrease customer satisfaction and ...
One of the most overlooked issues of on-page optimisation by clients, and even many SEO agencies are guilty of this on occasion, is a website's URL structure. It is almost becoming my first port of call when taking on a new client, as correcting URLs and how they are formed can be one of the quickest wins a site can achieve. A sites URL structure also underpins all future SEO efforts and is fun...
I’ve been reading a lot on SEOmoz and YOUmoz with the usual 2011 predictions, things you shouldn’t do, and every other list harps on about not using meta keywords. Now... this might be an unpopular post...
With all the excitement and planning that comes along with a New Year, it’s easy to get overwhelmed with newfangled ideas. You probably have a long list of SEO tactics in the pipeline for 2011. Finding the resources, whether time or money, is the real trick. The point of this post is to minimize your to-do list by covering 32 SEO tactics that you shouldn't focus on. If any of these buggers have made it onto your 2011 task list or are still lingering in the queue from years past, go ahead and cross 'em off.
There has been some talk of the power of exact match domains recently and more so since Matt Cutts mentioned that Google would be looking into the strength of exact-match domains within the SERP’s. There are differing opinions on whet...