On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
While the number of links you get to your website and the popularity it will receive do not depend only on you, the on-page optimization is in your hands and nowadays you MUST squeeze out everything you can from it. This is why I start each new website by creating its backbone (call it framework, template or whatever you prefer). In this post I will try to use all the benefits HT...
civil war n. A state of hostility or conflict between elements within an organization. Alright, so search marketing isn't really an "organization" but there is a certain hostility within its ranks. It's the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. Who will win the war? Simple. If any one side wins the war in your organization, you are the loser.
In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL (nofollowed links, links with 301 redirections, etc). However, all these attempts had little success (301 works but it's very suspect). Recently, I ran a test to see how Google handled the anchor links (links to different sections within the same page, eg: ...
Lately I've been surprised to hear concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems. When I've talked to folks about it, there seems to be confusion that only duplicates should use the rel="canonical" specification and the original must remain rel="canonical"-free. This isn't the case. Let...
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1) What is the internal linking structure? - The way the pages of a website link to each other.2) Why is the internal linking structure important? To make Google understand what are the most important pages from your website. You know which the most important pages are, but does Google know? If the internal linking structure is good, a...
We've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits that were thought to be conferred by PR sculpt...
This is my first YOUmoz post and I am no native speaker so please be lenient ;-)Many SEO consultants know that scenario: A client complains about being nowhere in the SERPs, even though they consider themself being one of the best results for a particular search query. The client mostly is a small local business and if you check out his site, you almost always see the same mistake: there...
At this week's SMX, Rand made a comment about two big brands that ranked at #2 and #3 for their industry's generic keyword behind an exact match domain. Referring to SERPs Click-Through-Rate data, he suggested that you could calculate how much more traffic the larger brand could receive from the keyword by moving from position 2 to position 1.
A very simple return to the headsmacking series this week (as it's late here in London and I've been up my usual 40+ hours traveling). We've been noticing that a number of websites seeking to block bot access to pages on their domain have been employing robots.txt to do so. While this is certainly a fine practice, the questions we've been getting show that there's a few misunderstanding...
No matter how well versed you are in SEO or not, checklists can help you or your clients to better hone their optimization work by checking simple or complex issues with a methodical approach.It may also occur that you are asked to do a "quick" audit of a site either for prospecting or as a favor, and a simple yet comprehensive checklist can certainly improve your speed to get the pertinent information to assess SEO status.
We recently redesigned and restructured a website for a client and witnessed a massive traffic spike the day after the new site launched. The traffic has stayed at about a 500% increase for the past month, and appears to be on a continual climb.
I swear I did not rip the title of this post off from The Onion newspaper! After spending weeks locked in my basement reading SEOmoz with nothing but the light of the computer monitor to see, I decided it was time to try some on-site SEO techniques on my website selling locking mailboxes.
Placing the NoFollow link attribute on your website is a very important SEO factor for on-page optimization. Getting backlink juice to websites isn't that easy for everyone, so we need to make sure the juice flow is flowing properly.
Say you've got a competitor or perhaps competitors that are starting to trump you on the first page where you've been vehemently optimizing your website(s) and building valuable links, and without a seemingly good reason. What is an SEO to do but to start digging? Well, a good SEO digs the basics and an excellent SEO goes much further to understand the demographic, suspected patterns and technical advantages the competitor(s) has/have.