On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.

On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.

On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.

More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.

Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.

On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.

Most Recent Articles on On-page SEO

Taking a Deep-Dive Approach to Competitive Analysis for SEO
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Taking a Deep-Dive Approach to Competitive Analysis for SEO

On-page SEO

Say you've got a competitor or perhaps competitors that are starting to trump you on the first page where you've been vehemently optimizing your website(s) and building valuable links, and without a seemingly good reason. What is an SEO to do but to start digging? Well, a good SEO digs the basics and an excellent SEO goes much further to understand the demographic, suspected patterns and technical advantages the competitor(s) has/have.

Testing the Value of Anchor Text Optimized Internal Links
Rand Fishkin

Testing the Value of Anchor Text Optimized Internal Links

On-page SEO

We've recently gotten to do (and see results of) some testing around internal links & anchor text and have come to some interesting, if not 100% proven, conclusions. As a disclaimer, SEO testing, whether done in a controlled environment or on live sites, is both challenging to quantify and subject to fair critiques both practically and academically. That said, I feel fairly confident in stating the following findings.

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Search Engine Optimization is All About the Way a Naive Visitor Thinks...
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Search Engine Optimization is All About the Way a Naive Visitor Thinks...

On-page SEO

This post is mainly emphasized on the simplified process of search engine optimization. In past and at some extend in current trend we hear about maintaining the Keyword density on any webpage. Previously some of the expert gave more importance to the keyword density factor on onpage optimization. But the fact is little bit different.You can take any keyword and then search it in ...

Headsmacking Tip #4: Use Keyword Variations with Matching Intent Together
Rand Fishkin

Headsmacking Tip #4: Use Keyword Variations with Matching Intent Together

On-page SEO

For this week's tip, I thought we'd quickly run through an issue that, early in my SEO career, frequently confused me (and seems to trip up lots of sites today, too). The concept is simple - given a page that's ranking well for Keyword "A" some folks make the mistake of targeting close variations of "A" on separate pages without good justification. Here's a quick exa...

Information Architecture - A Site Review is Nothing Without It
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Information Architecture - A Site Review is Nothing Without It

On-page SEO

Will and I have a recurring argument about what should and shouldn't be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct. I have been doing a fair few site reviews recently and one thing has stuck out. Yes, almost every site I've ever loo...

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?
Rand Fishkin

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?

On-page SEO

This one keeps popping up, so I'm taking a short blog post to address it as quickly and efficiently as possible (mostly because I have an SEOmoz board meeting tomorrow, so I need my zzzs). Many SEOs ask themselves how many individual word and phrases are ideal to target together on a single URL. The tough part is - there's no hard and fast answer. The number can be as low as 1 and ...

Results of Google Experimentation - Only the First Anchor Text Counts
Rand Fishkin

Results of Google Experimentation - Only the First Anchor Text Counts

On-page SEO

Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I'd test the engines to find answers to questions like: Does a keyword perform better or worse if it's higher up in the code of a page? (yep)...

Link Title Attribute and its SEO Benefit
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Link Title Attribute and its SEO Benefit

On-page SEO

A subject not talked about much in the SEO world is, Link Title Attributes and if they have any benefit in SEO. To understand this topic and to see if it was worth me putting any effort into doing, I did some research and came up with my own conclusions. I welcome all other SEO specialists to share their thoughts on this topic and help me and others get a better understanding of this. ...

H1s and H2s - the right tool for the job.
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H1s and H2s - the right tool for the job.

On-page SEO

I'm pretty new to looking at SEO, having previously left it up to chance and the hope that search engine's would reward me for producing valid code. But I have found myself getting sucked deeper and deeper into it as time goes on.Why? Because I love the idea that good web content is holistic. Good writing, that is relevant and well structured delivered with a brevity of code that makes the...