On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
This week's headsmacking tip is extremely powerful and pretty darn simple to implement. The premise is straightforward - you've got old content that ranks in the top 20-30 results, but never achieves first page (or top 5) rankings. Frequently, we see a lot of sites making the mistake of trying to link build (both internally and externally) to the old content: ...
We've recently gotten to do (and see results of) some testing around internal links & anchor text and have come to some interesting, if not 100% proven, conclusions. As a disclaimer, SEO testing, whether done in a controlled environment or on live sites, is both challenging to quantify and subject to fair critiques both practically and academically. That said, I feel fairly confident in stating the following findings.
We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to report back later on how it does there:
This post is mainly emphasized on the simplified process of search engine optimization. In past and at some extend in current trend we hear about maintaining the Keyword density on any webpage. Previously some of the expert gave more importance to the keyword density factor on onpage optimization. But the fact is little bit different.You can take any keyword and then search it in ...
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So I recently turned 25 and figured that officially makes me old enough to write a 'how things were' post...
For this week's tip, I thought we'd quickly run through an issue that, early in my SEO career, frequently confused me (and seems to trip up lots of sites today, too). The concept is simple - given a page that's ranking well for Keyword "A" some folks make the mistake of targeting close variations of "A" on separate pages without good justification. Here's a quick exa...
Will and I have a recurring argument about what should and shouldn't be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct. I have been doing a fair few site reviews recently and one thing has stuck out. Yes, almost every site I've ever loo...
Tonight I'm continuing with our headsmacking tips theme (see #1 from June) with a piece of SEO advice that's been around the industry for longer than Google but still doesn't get the traction it deserves. When it comes to top-level menu navigation, most of us are thinking about which b...
This one keeps popping up, so I'm taking a short blog post to address it as quickly and efficiently as possible (mostly because I have an SEOmoz board meeting tomorrow, so I need my zzzs). Many SEOs ask themselves how many individual word and phrases are ideal to target together on a single URL. The tough part is - there's no hard and fast answer. The number can be as low as 1 and ...
Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I'd test the engines to find answers to questions like: Does a keyword perform better or worse if it's higher up in the code of a page? (yep)...
N.B. This post is intended for relatively new SEOs with smaller sites. Intermediate and advanced SEOs probably already know most of this information, and I do not claim to have experience with sites numbering thousands of pages, for which different strategies are surely more effective. Some of you may know that I run an NCAA bas...
A subject not talked about much in the SEO world is, Link Title Attributes and if they have any benefit in SEO. To understand this topic and to see if it was worth me putting any effort into doing, I did some research and came up with my own conclusions. I welcome all other SEO specialists to share their thoughts on this topic and help me and others get a better understanding of this. ...
I'm pretty new to looking at SEO, having previously left it up to chance and the hope that search engine's would reward me for producing valid code. But I have found myself getting sucked deeper and deeper into it as time goes on.Why? Because I love the idea that good web content is holistic. Good writing, that is relevant and well structured delivered with a brevity of code that makes the...
One of the recommendations we often make to our clients is to ensure proper structure of 404 pages. We generally urge that at least one or more of the following be included on a site's 404 page: