On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
There is one topic that relates to the canonical tag that no one is talking about yet. It's impact on Google Analytics. I'm a numbers guy by nature. I check various stats in Analytics every day. I'm always looking for new ways to look at the numbers and new ways to figure out what they're telling me. Yes, they talk to me on occasion.
There has been quite a lot of discussion lately about the use of rel=canonical and we've certainly seen a decent amount of Q&A from SEOmoz members on the subject. Dr. Pete of course blogged about his rel-canonical experiment which had somewhat interesting results and Lindsay wrote a great guide to rel=canonical. Additionally, there seem to be a few common problems that are along the following lines
Some weeks ago my coworker Leandro Riolino published in our blog an experiment he was working with. The idea of the experiment was to try link to a page A from a page B with 3 different anchor texts providing value of all those anchor texts.
There are a lot of great posts and resources about the rel canonical tag, but they can be hard to identify with a simple search. Even if you break through the clutter and find something truly useful, the current information can be hard to separate from the old. The web has been missing a current top-to-bottom resource on the rel canonical tag. In this post, I’ll do my best to cover it all...
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Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in smal...
PDF documents are often neglected in on-site SEO efforts. I consider that a mistake, as there is actually a large amount of potential in optimizing PDFs. The documents often contain good, unique, high-quality content that can be useful for search visitors. We know that search engines have gotten pretty good at crawling and indexing PDFs, and I personally see them in search results often. So it'...
Some of the Internet's most important pages from many of the most linked-to domains, are blocked by a robots.txt file. Does your website misuse the robots.txt file, too? Find out how search engines really treat robots.txt blocked files, entertain yourself with a few seriously flawed live examples, and learn how to avoid the same mistakes yourself.
If you've ever taken a look at SEOmoz's list of Search Engine Ranking factors you'll see the things that SEOs always talk about as being important - links, anchor text of external links, where links come from, on-page keywords and keyword usage in the title tag. There's no disputing that thes...
Good morning Mozzers! Today we're going to walk you through some rather basic but far-too-oft overlooked conversion factors specifically for international SEO. Anyone who has had the pleasure of using ecommerce sites in multiple countries may have noticed that as a general rule the sites look pretty similar if not identical. Today we are going to walk you through some of the pros and con...
Most of you probably remember the article about changes in PageRank algorithm connected to rel=nofollow attribute and Rand's new ideas about PageRank Sculpting. Today I want to show you a new mechanism that is a bit better at controling the flow of PageRank within our pages than rel=nofollow and other well known methods. In This post I will show You how to remove links from GoogleBot Eyes.
While the number of links you get to your website and the popularity it will receive do not depend only on you, the on-page optimization is in your hands and nowadays you MUST squeeze out everything you can from it. This is why I start each new website by creating its backbone (call it framework, template or whatever you prefer). In this post I will try to use all the benefits HT...
Rand's Whiteboard Friday a few week ago, got me quite worked up. He states that, on the basis of some black hat friends' experiments, user behaviour, especially click through rate (CTR), is not important to Google. First off, I'll concede that I don't think Google uses CTR, or Bounce Rate or Conversion Rate as measurements. I'm pretty sure that Google uses some other numbers that they can coll...
civil war n. A state of hostility or conflict between elements within an organization. Alright, so search marketing isn't really an "organization" but there is a certain hostility within its ranks. It's the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. Who will win the war? Simple. If any one side wins the war in your organization, you are the loser.
In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL (nofollowed links, links with 301 redirections, etc). However, all these attempts had little success (301 works but it's very suspect). Recently, I ran a test to see how Google handled the anchor links (links to different sections within the same page, eg: ...