Is this what your website visitors are saying? One of the sites that I work with has a very high "new visitor" percentage and while the visitor count continues to grow, there is clearly a problem in that the numbers are not growing exponentially as they should with a near 80% return visitor rate.What's the problem? Well, it's never just one thing, but here are a few...
What empowers me to make The Original Pancake House the official breakfast restaurant of the Search Engine Optimization industry? Not a damn thing. Well, other than I love Dutch Babies and I love SEO. That’s got to carry some type of auth...
A report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine): ...
Note: The following post is based on conversations I have had with top Microsoft employees and college graduates being recruited by Facebook. The conclusions I have come up with are based on the information they gave me along with many hours of independent research. Although the following is speculative in nature, it is based on fact. ...
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I'm about to bring up something I've written about before (one month ago today, actually), but today I've taken part in an interesting task that further highlights the disconnect between advertising and search engine marketing. I saw a funny ad on the bus today while I was on my way to work. I really wanted to take out ...
"Hey guys, look at these Subdomainiacs!"I thought that websites who use endless subdomains to get search results were really old hat, Matt Cutts talked about it <a href="http://www.mattcutts.com/blog/subdomains-and-subdirectories/">here</a>, and I'm pretty sure Vanessa Fox talked about it <a href="http://www.seomoz.org/blog/whi...
Recently, the Food Network posted its list of the most popular recipes of 2007. As I perused it (I’m a little bit of a Food Network junkie), I was struck by the fact that most of the top ten recipes were, for lack of a better phrase, "comfort food". Indeed, the top two were variations on macaroni & cheese, and...
After reading last Sunday's post on seo in pornography, and decided I'd have a bit of fun with it. Whether or not you are willing to promote pornography, there are some absolutely stellar tips hidden away in it's vast, obscure world.Disclaimer: I do not promote pornograp...
http://www.seomoz.org/blog/the-internet-the-ultimate-focus-group...
When a big client wants to advertise in "search" they probably end up in Google's own portfolio. And it makes perfect sense: why pay more for an adwords campaign when you can just pay for the clicks and have the rest of work done for you, by the same guys that invented the system in the first place! After all, if they can't do it better, who can?Well... you for i...
Every time I research something using classified sites, I'm surprised at two things: Firstly, very few people understand the first rule about writing online advertisements, which has to be getting people to click on the ad. Secondly, it surprises me that even thought I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I've been doing this long en...
It's the second of January and those of us in the United States are already pretty tired of hearing about November's Presidential Election. I'm sure the rest of you are, too. The world of social media is already flooded with stories about the U.S.'s political dramas and I can only imagine that if you're in any other country, today's offerings at Reddit might not interest you all that much. Current...
Getting a new site to quickly appear within online search results is an enormous challenge we all face when launching a new site. Leading organic SEO firms suggest (rightfully so) that it can take anywhere from three to six months to achieve a top 30 ranking in the major search engines such as Google, Yahoo, and MSN depending upon the competitive search landscape.&...
I return from Chicago's SES conference this week enlightened after speaking with many online ad decision makers in control of ad budgets. It seems there was a recurring theme that I heard many times, and I stopped to think about how much it impacts our industry in whole. It's always been a part of it, but I was amazed at how much so.To quote Ricky Bobby - "If...