I am fairly new around here and I kept wanting to contribute to YOUmoz because I read some great posts on here but I never had anything to write. Then today on my quiet, packed, solumn bus ride home, I realised that I had something to write about all along...I run a fairly hefty site. Its always ranking in the top 5 national sites for its category (ranked by an independant company that s...
Folks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let me back up. I was sitting at my desk, minding my own beeswax and deleting 45 spammy YOUmoz entries (...
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
Could you benefit from heavy traffic to a money making page on your Web site or blog??How about heavy traffic to a list building lead capture page??Here's how to provoke heavy traffic to either or both of the above in 3 simple steps.(1)Choose a domain name that's humorous or provokes curiosity(2)Re-direct that domain name traffic to a...
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Inspired by bookworm seo and his latest post "Email Marketing for Linkbait - It's the Distribution, Stupid" I decided to add my $0.02 to the discussion about newsletters. I wrote down 7 things you should know about email marketin...
There’s a huge demographic bubble about to burst all over the web. The Boomers are coming! The Boomers are coming! Get ready or miss the herd as they pass by your site. Seniors Don’t Use the Web the Way We DoMy father is 82 and in the past 10 years he’s had 11 different computers. He blows them up like M-80s and proudly proclaims “That...
Barbara Ling of Ask Owlbert is a veteran webmaster. She recently commented at my site and as we were trading followup emails, I realized that she was someone with a lot of experience and great advice to share. Thus, this interview. Enjoy! 1) Tell readers how you got started as a webmaster. What was your first project? How did you build it...
Managing Customer Care:“It’s easier to keep a client than find a new one.” Yeah, it’s an old cliché, but it’s a cliché because it’s true. The key to long-term site success is an expanding customer/client base – repeat buyers of your goods or services. Keeping the customer satisfied, especially ...
One of the main advantages of online advertising is that everything is measurable. The advertiser knows almost instantly all she needs to know about her ads: impressions, CTR, cost, conversions etc; that way he can quite easily calculate his ROI.Some advertisers who do e-commerce, however, come to me complaining about the fact that while they manage to increase - primarily through PPC - ...
Marketing Channels:Integration = Local Synergies Most SEO professionals have worked with small, brick-and-mortar businesses seeking to drive local traffic to the office or store front. So, the client site is optimized for local search, launched and, often, fails to live up to minimum expectations. The local purveyor of goods...
Trip-Wire Marketing:Stealth and Position Create Explosive Results Trip wires are used by guerillas and regular military to set off explosives or warn that a parameter has been breached. The enemy breaks the wire hidden in the undergrowth, detonating a grenade strapped to a nearby tree. Or, the intruder breaks a trip wire to set of a warning bell. Tr...
Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power try this simple exercise. Open a new window, go to Google and search “malpractice”. Then right away search “lawyer”. Look at the ads on the right. You li...
In a recent white board Monday, Will Critchlow explained the ranking discrepancy between .com vs. country-specific TLDs. I could relate his post to one of our recent client at RedAlkemi, whose ranking slipped from Ist page to 8th page on Google.com in US but was maintaining its position on the first page in other countr...
I was browsing on Technorati today (mostly because Google Blog Search has gone down the toilet in the past 3 weeks) and came across one of the first banner ads to have caught my attention in years: Now, I'll admit, I'm a complete s...