Intuit recently authored a report on the state of US businesses in 2017 - Future of Small Business Report - in which they suggest that by 2017, the number of unique businesses will triple. SmallBusinessHub...
Search Engine Optimization: The Loudest Voice Wins Put yourself in the shoes of a small business owner. Think of how large the rest of the world is and how miniscule you are in comparison. Consider just how important it is to elevate your marketing message above the competing noise and to reach a single potential customer. In an environment as robust and...
If content is king when it comes to SEO, user experience is god. It happens everyday. I visit the typical major site to see an annoying ad for a home loan company (I think; I've blinded myself to these ads appear). That's a bad omen for my user experience on the site. Sometimes the ad has people dancing on roof tops, a man or men doing a weird f...
Jeff, Scott and I had a lengthy, post-work discussion today about online advertising today. We discussed the usual issues:
The more you use the web, the more immune you are to advertising
AdSense (and YPN) prey on the naivete of users - savvy visitors don't click these
It's very, very hard to find a good advertising model on the web
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There's really no introduction necessary. This is one of those posts that will appeal to some people quite nicely and make others yell "linkbait" - which happens pretty much anytime SEOmoz publishes something in a list format. Hopefully you'll enjoy the break from our usual:
Basic Equations
Great Writing/Multimedia/Tools + Interesting Subjec...
As much as SEOmoz has been growing lately (both in success and in employees), we still have a long way to go before we become an optimal, efficient, streamlined business (this may involve racing stripes and a spoiler, but no spinning rims). However, though we're still trying to attain the status of Grand Poobah Organizers, we have, believe it or not, vastly improved our business practices. Let's t...
This post begins a series during which I will explore various issues any online business seeking visibility in (non-English) European markets has to face with. As starters, I’m going to run a short summary about the market area because I think most SEOMoz readers are US based and with limited knowledge about Europe as market area. Europe consists of nearly 50 ...
The world of SEO has always been a fast moving one, and that can make it difficult to isolate a particular moment of change. Everything is changing all the time. Yet sometimes one looks up and sees a significant difference all around and feels a need to identify the new paradigm.
Well, for my take on things, Dial-a-phone, a leading ...
Many people in SEO groan at the thought of meta-tags.After all, meta-tags for ranking is dead for SEO, isn’t it?Not quite.In fact, meta-tags have begun a startling revival.A couple of key points about why you should consider taking meta-tags more seriously:1. Google duplicate content filtersGoogle ...
I have to say that I'm rarely impressed by new ideas in website monetization, but Linkbucks, as a concept, is fairly revolutionary. The idea is that Linkbucks will display ads on the websites and pages you link to - check out their site for more.
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Now don't get me wrong, I like YouTube. Being able to show my girlfriend the end of Rocky in order for her understand why I yell "ADRIAN!!!" around my apartment is a nice gift to society. And I applaud YouTube for turning online video, usually portrayed as "Codec Slickers 2: The search for XVID," into a simple thi...
One of our blog readers wrote in to ask:
(I'd like to see) a post on the work you put in to create the proposal and land the job. I guess much of it is re-used every time, but what is not? How much work are you willing to put in at a shot of landing a job? How much information do you give them up front? And what do you include ...
Everyone's favorite social bookmarking site: Del.icio.us, appears to be rendering different content to the search engines than to its users. Every page on del.icio.us appears to have a the following directive in place: <meta name="robots" content="noarchive,nofollow,noindex"/>This should t...