For the first time since 2001, we've had a clent request an email campaign via a list broker. They wanted us to identify the right list from the right broker/organization, find the right email software and track via their web analytics. Since we used to do this all the time (before our name was SEOmoz), I felt relatively comfortable jumping back in to the act... until I spent a few hours muddli...
I have a DVR, so typically nothing comes between me and my stories (seriously, have you seen Lost this season? Waaaaaalt!), especially commercials. I typically watch shows on a delay and fast-forward through the annoying onslaught of advertisements. Lately, though, I'm a bit ashamed to say that I've actually been rewinding the DVR to catch the new M...
Eh! This has been a crazy 2 weeks... SES Toronto, and our business, NVI, just exploded recently! Been pretty busy trying to get all of this together and going through the amazing learning curve of turning NVI into an intense seo/sem research and analysis company. Oh, by the way, if you want to read an awesome book on management, I strongly recommend "Good To Great&quo...
Some new data has just came out of emarketer concerning Canada's online sales. The data refers to "online sales", which includes both sales paid over the web and those occurring offline (as the result of an online visit). Statistics Canada says that private and public sectors increased 38....
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I like this piece from Blue Favor on project pricing. Their attitude is very similar to mine when it comes to the subject of client / service provider relations: Today we are going to break an unwritten rule for agencies, we are going to reveal an important ...
In the Google (AdWords) search results for "Web 2.0": Somehow, eBay, I doubt it. ...
There's thousands of design portals on the web, but when you need advertising inspiration (or just want to enjoy the creative minds of the global, relatively un-PC) Ads of the World is a pretty good source. ...
Pat at ConversionRater has a hilarious post on the similarities between some Web 2.0 business models and the underpants gnomes of South Park (pictured below). ...
Still typing one-handed, but I had a very interesting conversation today about the future of linkbait and the advantages/disadvantages of being one of the only companies in the world offering the service as part of consultancy. As of now, a good AJAX programmer, a clever idea and a talented PR person are all that's required to make a piece of content that can draw thousands of links and vi...
I came across this post on Forrester's technology brand report from Ted Schadler (the author) and feel it's worth sharing. Ted's research is showing where weaknesses and gaps exist in major technology brands, and who's having success leveraging their brand with consumers. Some of his notes: ...
This morning, Conde Nast "launched" Brides.com, a new portal that combines content from Brides, Modern Bride and Elegant Bride magazine (why a once-in-a-lifetime event has three monthly magazines from one publisher is beyond me, but most thing wedding-related are). ...
Fred Wilson, a managing partner at two VC firms in New York, had a highly touted post on his favorite business model that a lot of SEOs and Internet marketers will be able to identify with: Give your service away for free, possibly ad supported but maybe not, a...
I've been jealous of Danny Sullivan in the past, but never as much as I was today when I saw this: Now that's a home office setup. It may not look fant...
I was reading from John Suler's "The Psychology of Cyberspace" last night and came to the conclusion that the web's communication style has actually evolved much more rapidly than I would have ever imagined. John notes several big tendencies of online interaction: Disassociative Anonymity - no one kn...