Online Advertising

Tipping Points on the Web
Rand Fishkin

Tipping Points on the Web

During my travels, I managed to wrap up Malcolm Gladwell's Tipping Point. It was a great read, and deserves the level of attention it's received. The theories behind the work are well fleshed out, compelling and supported by very good examples. What is the Tipping Point (for those who haven't read it): ...

Apache - Redirect an Index File to Your Domain Without Looping
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Apache - Redirect an Index File to Your Domain Without Looping

The saga of redirecting all requests to http://www.seomoz.org/index.php to point to http://www.seomoz.org/ has finally come to an end. We now practice what we preach. For those who are not familiar, it's important to have all duplicate content point to a single, "canonical" edition of the content. Requests to index.php and requests to www.seomoz.org/ have the same content even though they have ...

Google Pontiac
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Google Pontiac

I was watching "That 70s Show" last night (yes, Rand, I was only pretending to watch the Seahawks game) when something caught my eye in a Pontiac commercial. I usually ignore TV ads unless they're during the Superbowl, as they more often than not serve to annoy me, but suddenly, in the middle of a Pontiac ad, was the Google search page and the announcer was crooning, "Don't take our word for it, Google "Pontiac" to find out!"

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Vanity Rankings
Rand Fishkin

Vanity Rankings

I spoke to a potential client today about some desired rankings. The client was interested in ranking well for some moderate and a few heavily competitive phrases in a generally tough industry. Their end goal, however, was not to rank in order to convert visitors into sales or even leads, but rather, simply to impress and show off. Their products and services (and website) were not such that th...

digg.com
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digg.com

Today was pretty interesting. One of my websites was generating a lot more email than normal and all of it was coming in on the same new page. I chalked it up to coincidence. Tonight when I ran my logs it looked like I was getting slashdotted! - except the referrer was ...

Cyber Monday
Rand Fishkin

Cyber Monday

The media's got a name for the "biggest online shopping day of the year", the Monday following "Black Friday" and Thanksgiving in the US. Our two (holiday benefitting) e-commerce sites actually saw higher sales yesterday and today, but I guess we're outside the mainstream. A good article on the subject comes from the IHT - ...

New Keyword Tool for Adwords
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New Keyword Tool for Adwords

I just spent an hour or so at the new keyword tool for adwords. It gives you a nice list of variants for any search term that you type in. Different from the Overture Keyword Suggestion Tool and similar to the Wordtracker related terms list. To find this tool, log into you...

SEM Campaign Tips & Tricks
Rand Fishkin

SEM Campaign Tips & Tricks

Let's say I was training a new employee on AdSense and Overture SEM campaigns, and I'd like to have some good online resources to point them to. What would you recommend? Yes, I know it's not technically a post, but it's a chance to use your hand coding HTML skills in the comment boxes ;)...

Ebay's It Campaign
Rand Fishkin

Ebay's It Campaign

If you haven't seen the TV ads for Ebay's new "it" campaign, they're worth a look. Ebay's playing with a new market here and their attempt to juxtapose post-modern (or post-post-modern) styling and panache with a humorous twist on all things Steve ...